{"id":30989,"date":"2026-10-18T17:35:22","date_gmt":"2026-10-18T20:35:22","guid":{"rendered":"https:\/\/cliente1.publisher.highstack.com.ar\/?p=30989"},"modified":"2026-10-18T17:35:22","modified_gmt":"2026-10-18T20:35:22","slug":"dia-de-la-madre-las-ventas-cayeron-por-quinto-ano-consecutivo-pese-a-que-9-de-cada-10-comercios-ofrecieron-descuentos","status":"publish","type":"post","link":"https:\/\/cliente1.publisher.highstack.com.ar\/?p=30989","title":{"rendered":"D\u00eda de la Madre: las ventas cayeron por quinto a\u00f1o consecutivo pese a que 9 de cada 10 comercios ofrecieron descuentos"},"content":{"rendered":"<div class=\"ai-tools\"><button type=\"button\" class=\"ai-tools-item\" aria-pressed=\"false\" aria-busy=\"true\" disabled id=\"ai-tool-listen\"><span class=\"ai-tools-icon\"><svg width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M14.99 9.22417C14.89 8.65466 14.5799 8.25501 14.0497 8.0352C14.0096 8.01522 13.9696 7.94528 13.9696 7.90532C13.9196 6.81627 13.6395 5.79716 13.0493 4.86797C12.0589 3.28934 10.6484 2.3102 8.80779 2.06042C6.8771 1.80064 5.1965 2.38014 3.81601 3.76893C2.69561 4.89794 2.10539 6.28673 2.04537 7.89533C2.04537 7.97526 2.01536 8.00523 1.94534 8.0352C1.35513 8.29498 1.03501 8.77456 1.01501 9.42399C0.994998 10.4731 0.994998 11.5222 1.01501 12.5712C1.02501 13.2507 1.53519 13.8701 2.19543 13.96C2.64559 14.02 3.10575 13.97 3.58592 13.97V13.8102C3.58592 11.9818 3.58592 10.1434 3.58592 8.31496C3.58592 7.93529 3.61593 7.54563 3.69596 7.16596C3.88603 6.2068 4.34619 5.38751 5.06645 4.73808C6.21686 3.69899 7.55734 3.34929 9.05788 3.71897C10.2483 4.00872 11.1486 4.7181 11.7889 5.78716C12.259 6.56648 12.4291 7.42573 12.4291 8.32495C12.4291 10.1534 12.4291 11.9918 12.4291 13.8301V14C12.8492 14 13.2494 14 13.6495 14C14.0497 13.99 14.3698 13.8002 14.6299 13.5004C14.8299 13.2706 14.93 12.9909 15 12.6911V9.29411C15 9.29411 14.98 9.26413 14.98 9.24415L14.99 9.22417Z\" fill=\"#e46211\"><\/path><path d=\"M5.08646 8.4948C5.04645 8.18507 4.74634 7.98525 4.45623 8.06518C4.21615 8.13512 4.0761 8.32495 4.0761 8.60471C4.0761 9.40401 4.0761 10.2133 4.0761 11.0126C4.0761 11.8119 4.0761 12.6312 4.0761 13.4505C4.0761 13.8401 4.44623 14.0899 4.78635 13.9401C5.03644 13.8301 5.10647 13.6203 5.10647 13.3606C5.10647 11.8019 5.10647 10.2333 5.10647 8.67464C5.10647 8.6147 5.10647 8.55475 5.09646 8.4948H5.08646Z\" fill=\"#e46211\"><\/path><path d=\"M11.2587 8.08516C11.0386 8.16509 10.9185 8.36492 10.9185 8.66465C10.9185 10.2333 10.9185 11.8119 10.9185 13.3805C10.9185 13.4405 10.9185 13.4904 10.9285 13.5504C10.9586 13.7902 11.1686 13.98 11.4087 13.99C11.7188 14 11.9489 13.7802 11.9489 13.4405C11.9489 12.6412 11.9489 11.8319 11.9489 11.0326V10.1933C11.9489 9.65379 11.9489 9.10427 11.9489 8.56474C11.9489 8.19506 11.5888 7.95527 11.2587 8.08516Z\" fill=\"#e46211\"><\/path><\/svg><\/span><span class=\"ai-tools-label\">Escuchar<\/span><\/button><button type=\"button\" class=\"ai-tools-item\" aria-pressed=\"false\" aria-busy=\"true\" disabled id=\"ai-tool-keypoints\"><span class=\"ai-tools-icon\"><svg width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5.99679 1H12.4609C13.0887 1 13.6 1.52731 13.6 2.17489V13.8251C13.6 14.4727 13.0887 15 12.4609 15H3.53913C2.91126 15 2.39999 14.4727 2.39999 13.8251V9.19802V4.57092L5.99679 1Z\" stroke=\"#e46211\" stroke-width=\"1.2\" stroke-miterlimit=\"10\"><\/path><path d=\"M2.39999 5.38502H6.94416V3.94555V1\" stroke=\"#e46211\" stroke-width=\"1.2\" stroke-miterlimit=\"10\"><\/path><path d=\"M10.491 12.2L5.50657 12.2C5.32834 12.2 5.2037 11.8667 5.20008 11.517C5.19587 11.1484 5.32111 10.8 5.50657 10.8L10.4813 10.8C10.6632 10.8 10.795 11.105 10.7998 11.4804C10.8047 11.8341 10.6842 12.2 10.491 12.2Z\" fill=\"#e46211\"><\/path><path d=\"M10.491 9.4L5.50657 9.4C5.32834 9.4 5.2037 9.0666 5.20008 8.71694C5.19587 8.34831 5.32111 8 5.50657 8L10.4813 8C10.6632 8 10.795 8.30494 10.7998 8.68035C10.8047 9.03408 10.6842 9.4 10.491 9.4Z\" fill=\"#e46211\"><\/path><\/svg><\/span><span class=\"ai-tools-label\">Puntos clave<\/span><\/button><button type=\"button\" class=\"ai-tools-item\" aria-pressed=\"false\" aria-busy=\"true\" disabled id=\"ai-tool-summary\"><span class=\"ai-tools-icon\"><svg width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M10.1798 2.50989H2.00488C1.45082 2.50989 0.999667 2.97515 0.999667 3.54653V13.8259C0.999667 14.3973 1.45082 14.8626 2.00488 14.8626H9.87772C10.4318 14.8626 10.8829 14.3973 10.8829 13.8259V9.74329V8.13118\" stroke=\"#e46211\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M10.1892 0.937134C10.6648 0.938475 11.1562 1.16366 11.4167 1.62561C11.55 1.86167 11.6275 2.09395 11.6863 2.31506C11.7155 2.42487 11.7409 2.53449 11.7654 2.63831C11.7901 2.74317 11.8143 2.84342 11.8425 2.94202C11.9524 3.32501 12.1244 3.68637 12.6199 4.0387C12.813 4.1759 13.0533 4.26585 13.323 4.34534C13.5791 4.42077 13.8884 4.49238 14.1492 4.58362C14.4177 4.6776 14.6844 4.80688 14.8826 5.02698C15.086 5.25292 15.1994 5.55472 15.2 5.95667C15.2005 6.36975 15.0629 6.67221 14.8289 6.89612C14.6041 7.11103 14.3039 7.24024 14.0056 7.34241C13.8552 7.39392 13.6973 7.44108 13.5447 7.48792C13.3904 7.53527 13.2391 7.5828 13.0935 7.63733C12.801 7.74696 12.5446 7.87952 12.3503 8.07385C12.0286 8.39622 11.9022 8.69439 11.8142 9.0094C11.7284 9.31674 11.669 9.70188 11.4919 10.0973C11.021 11.1507 9.52066 11.2437 8.96753 10.2555L8.91675 10.1569C8.78168 9.86581 8.70167 9.59099 8.63452 9.34045C8.56606 9.08502 8.51334 8.86637 8.43335 8.65979C8.3555 8.45883 8.25391 8.27717 8.09253 8.10901C7.93025 7.94001 7.69993 7.776 7.35522 7.62073H7.35425C7.21051 7.55596 7.0298 7.5073 6.82104 7.45471C6.61857 7.40371 6.39051 7.3487 6.17847 7.27405C5.75409 7.12455 5.32309 6.86818 5.22729 6.30334C5.147 5.82785 5.20205 5.46325 5.37769 5.1842C5.55162 4.90818 5.8236 4.74853 6.1062 4.63733C6.38303 4.52841 6.70997 4.45202 6.99292 4.36975C7.28806 4.28393 7.55375 4.18824 7.76538 4.03772L7.93726 3.90491C8.30541 3.59437 8.45094 3.27848 8.54761 2.94592C8.60838 2.73677 8.64117 2.55614 8.70288 2.32092C8.76088 2.09995 8.83661 1.86635 8.96655 1.62756L9.073 1.4635C9.34447 1.10658 9.7727 0.936014 10.1892 0.937134ZM10.1785 3.151C9.91182 3.94374 9.55711 4.56476 9.04956 5.04163C8.6241 5.44134 8.10162 5.72923 7.45972 5.93909C8.77264 6.36001 9.87121 7.38936 10.2097 8.74377C10.4707 7.9695 10.8197 7.33816 11.3201 6.85217C11.7453 6.43925 12.271 6.142 12.9216 5.94495C11.6239 5.4965 10.5274 4.50683 10.1785 3.151Z\" fill=\"#e46211\" stroke=\"var(--gray-10)\" stroke-width=\"0.4\"><\/path><\/svg><\/span><span class=\"ai-tools-label\">Resumen<\/span><\/button><\/div>\n<div class=\"visual__image image-initial-width\"><picture><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/TM76QUY55ZCXLB5J4XEZ7XHIOA.png?auth=9f7f7041db795234d2c123b88c9da0a3a056b7536a8dd6c1dc3646e18a49ea13&amp;smart=true&amp;width=992&amp;height=661&amp;quality=85\" media=\"(min-width: 1000px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/TM76QUY55ZCXLB5J4XEZ7XHIOA.png?auth=9f7f7041db795234d2c123b88c9da0a3a056b7536a8dd6c1dc3646e18a49ea13&amp;smart=true&amp;width=768&amp;height=512&amp;quality=85\" media=\"(min-width: 768px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/TM76QUY55ZCXLB5J4XEZ7XHIOA.png?auth=9f7f7041db795234d2c123b88c9da0a3a056b7536a8dd6c1dc3646e18a49ea13&amp;smart=true&amp;width=577&amp;height=385&amp;quality=85\" media=\"(min-width: 580px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/TM76QUY55ZCXLB5J4XEZ7XHIOA.png?auth=9f7f7041db795234d2c123b88c9da0a3a056b7536a8dd6c1dc3646e18a49ea13&amp;smart=true&amp;width=420&amp;height=280&amp;quality=85\" media=\"(min-width: 350px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/TM76QUY55ZCXLB5J4XEZ7XHIOA.png?auth=9f7f7041db795234d2c123b88c9da0a3a056b7536a8dd6c1dc3646e18a49ea13&amp;smart=true&amp;width=350&amp;height=233&amp;quality=85\" media=\"(min-width: 80px)\"><\/source><img alt=\"Un cartel con el texto D\u00eda de la Madre 20% OFF entre corazones de papel, carteras, cajas de regalo y flores dentro de una vidriera.\" class=\"global-image\" decoding=\"async\" fetchpriority=\"high\" height=\"1024\" loading=\"eager\" src=\"https:\/\/www.infobae.com\/resizer\/v2\/TM76QUY55ZCXLB5J4XEZ7XHIOA.png?auth=9f7f7041db795234d2c123b88c9da0a3a056b7536a8dd6c1dc3646e18a49ea13&amp;smart=true&amp;width=350&amp;height=233&amp;quality=85\" width=\"1536\"><\/picture><\/div>\n<div class=\"sharebar-container display_flex sharebar-new\" style=\"opacity:1\">\n<div class=\"share-bar-article-date-container \"><span class=\"sharebar-article-date\">18 Oct, 2026 04:11 p. m. EST<\/span><\/div>\n<div class=\"sharebar-buttons-container display_flex\">\n<div aria-label=\"Guardar\" class=\"sharebar-buttons button-save\" role=\"button\" tabindex=\"0\"><svg width=\"9\" height=\"12\" viewbox=\"0 0 8 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"saved-icon saved\"><path d=\"M6.64286 0.5V9.31687L4.1116 7.16407L4.11106 7.16361C3.79894 6.89891 3.34392 6.89891 3.03179 7.16361L3.03126 7.16407L0.5 9.31687V0.5H6.64286Z\"><\/path><\/svg><span class=\"buttons-save-text\">Guardar<\/span><\/div>\n<div class=\"sharebar-buttons-separator\"><\/div>\n<p><button class=\"sharemenu-buttons display_flex\" aria-label=\"Compartir en Telegram\"><svg width=\"38\" height=\"38\" viewbox=\"0 0 38 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" fill=\"white\"><\/rect><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" stroke=\"#C2C2C2\"><\/rect><path d=\"M24.9696 12.5511L10.3405 18.0494C10.0623 18.151 9.92701 18.4484 10.0398 18.7168C10.0999 18.8619 10.2277 18.9779 10.3856 19.0214L14.1068 20.0805L15.4975 24.3312C15.6028 24.6576 15.9636 24.839 16.2944 24.7374C16.3921 24.7084 16.4823 24.6504 16.5575 24.5778L18.482 22.6846L22.2558 25.354C22.6091 25.6006 23.0977 25.5281 23.3533 25.1872C23.421 25.1001 23.4661 24.9986 23.4887 24.897L25.9845 13.3707C26.0672 12.979 25.8116 12.5946 25.4056 12.5148C25.2628 12.4858 25.1124 12.5003 24.9771 12.5511M23.1429 15.1116L16.347 20.9147C16.2793 20.9727 16.2342 21.0525 16.2267 21.1395L15.9636 23.381C15.9636 23.4172 15.926 23.4462 15.8884 23.439C15.8583 23.439 15.8358 23.4172 15.8283 23.3955L14.7533 20.0442C14.7007 19.8919 14.7683 19.7251 14.9111 19.638L22.9399 14.836C23.0226 14.7852 23.1353 14.8142 23.1804 14.894C23.2255 14.9666 23.2105 15.0536 23.1504 15.1116\" fill=\"#555555\"><\/path><\/svg><\/button><button class=\"sharemenu-buttons display_flex\" aria-label=\"Compartir en Linkedin\"><svg width=\"38\" height=\"38\" viewbox=\"0 0 38 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" fill=\"white\"><\/rect><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" stroke=\"#C2C2C2\"><\/rect><path d=\"M16.5556 27V16.2231H19.963V17.6949C20.0185 17.6368 20.0648 17.5787 20.1111 17.5206C20.8611 16.349 22.2037 15.739 23.537 15.981C25.3889 16.1359 26.8426 17.7046 26.9259 19.6411C26.9722 20.0478 27 20.4641 27 20.8708C27 22.817 27 24.7633 27 26.7095V26.9806H23.5741V26.6805C23.5741 24.8892 23.5741 23.0882 23.5741 21.2969C23.5741 20.8805 23.5278 20.4545 23.4259 20.0478C23.1945 19.1279 22.2963 18.5663 21.4074 18.8084C21.2037 18.8665 21 18.9633 20.8333 19.0989C20.3333 19.4281 20.0185 19.9897 19.9907 20.6094C19.9722 21.1419 19.9722 21.6842 19.9722 22.2167V26.9903H16.5648L16.5556 27ZM11.2222 27V16.2037H11.7407C12.6204 16.2037 13.5 16.2037 14.3796 16.2037C14.5833 16.2037 14.6482 16.2328 14.6482 16.4748V26.9903H11.2222V27ZM11.0093 12.8825C11.0093 11.8465 11.8055 11.0041 12.787 11.0041C12.8426 11.0041 12.8982 11.0041 12.9537 11.0041C13.9445 10.9363 14.7963 11.7206 14.8611 12.7567C14.8611 12.7954 14.8611 12.8438 14.8611 12.8825C14.8426 13.9283 14.0278 14.761 13.0278 14.7416C12.9907 14.7416 12.9537 14.7416 12.9259 14.7416H12.9074C11.9259 14.8191 11.0741 14.0445 11 13.0181C11 12.9697 11 12.931 11 12.8825H11.0093Z\" fill=\"#555555\"><\/path><\/svg><\/button><button class=\"sharemenu-buttons display_flex\" aria-label=\"Compartir en Twitter\"><svg width=\"38\" height=\"38\" viewbox=\"0 0 38 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" fill=\"white\"><\/rect><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" stroke=\"#C2C2C2\"><\/rect><path d=\"M11.0391 11L17.2165 19.8249L11 27H12.399L17.8415 20.7182L22.2389 27H27L20.475 17.6786L26.2613 11H24.8623L19.85 16.7855L15.8001 11H11.0391ZM13.0965 12.101H15.2838L24.9423 25.8987H22.7551L13.0965 12.101Z\" fill=\"#555555\"><\/path><\/svg><\/button><button class=\"sharemenu-buttons display_flex\" aria-label=\"Compartir en Facebook\"><svg width=\"38\" height=\"38\" viewbox=\"0 0 38 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" fill=\"white\"><\/rect><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" stroke=\"#C2C2C2\"><\/rect><path d=\"M17.3544 26.9921V18.9235H15V16.3346H17.3544V16.0805C17.3544 15.3816 17.3291 14.6748 17.3882 13.976C17.3882 12.8642 18.0633 11.8556 19.1266 11.3712C19.5232 11.1965 19.9452 11.0853 20.3755 11.0376C21.2532 10.9741 22.1308 10.99 23 11.0932V13.4201H22.7722C22.2743 13.4201 21.7848 13.4201 21.2869 13.436C20.73 13.4042 20.2489 13.8013 20.2152 14.3254C20.2152 14.373 20.2152 14.4128 20.2152 14.4604C20.1983 15.0481 20.2152 15.6357 20.2152 16.2234C20.2152 16.2552 20.2152 16.2949 20.2321 16.3267H22.9409C22.8228 17.2082 22.7046 18.0579 22.5865 18.9315H20.2236V27H17.3629L17.3544 26.9921Z\" fill=\"#555555\"><\/path><\/svg><\/button><button class=\"sharemenu-buttons display_flex\" aria-label=\"Compartir en Whatsapp\"><svg width=\"38\" height=\"38\" viewbox=\"0 0 38 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" fill=\"white\"><\/rect><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" stroke=\"#C2C2C2\"><\/rect><path d=\"M21.2863 19.9439C21.0997 19.8551 20.9664 19.9262 20.8419 20.0861C20.6731 20.3261 20.4687 20.5483 20.2909 20.7794C20.1665 20.9393 20.0243 20.9749 19.8376 20.8949C18.6645 20.4239 17.7757 19.6506 17.1269 18.5841C17.0292 18.4242 17.038 18.2997 17.1536 18.1575C17.3225 17.9531 17.4824 17.7576 17.6157 17.5354C17.678 17.4287 17.7135 17.2599 17.678 17.1532C17.4735 16.6111 17.2425 16.0867 17.0114 15.5535C16.9669 15.4557 16.8781 15.3313 16.7892 15.3224C16.4248 15.2602 16.0426 15.1891 15.7316 15.4912C15.1094 16.0778 14.8784 16.7977 15.0383 17.6243C15.1805 18.3619 15.5983 18.9663 16.0426 19.5618C16.887 20.6638 17.8646 21.6237 19.1622 22.1925C19.7932 22.4769 20.4331 22.7613 21.1441 22.7613C21.2685 22.7613 21.393 22.7613 21.5085 22.7346C22.4506 22.5391 23.1172 22.0058 23.0816 21.0193C23.0816 20.9216 23.0194 20.7794 22.9483 20.7438C22.3973 20.4594 21.8462 20.2017 21.2863 19.9439Z\" fill=\"#555555\"><\/path><path d=\"M26.9482 17.8724C26.3972 13.4642 22.1401 10.3447 17.7229 11.1179C12.6481 11.9977 9.71521 17.2859 11.6883 21.9963C12.1948 22.6629 12.0615 23.3472 11.8216 24.0849C11.5105 25.027 11.2794 26.0046 11.0039 27C11.1194 26.9733 11.1994 26.9644 11.2794 26.9378C12.5059 26.6178 13.7324 26.3068 14.9411 25.9868C15.1544 25.9335 15.3144 25.9602 15.5099 26.0579C17.1719 26.8667 18.9227 27.0978 20.718 26.7067C24.833 25.7913 27.4548 22.0496 26.9305 17.8902L26.9482 17.8724ZM20.0515 25.4624C18.4784 25.7113 17.003 25.3913 15.6166 24.6003C15.5099 24.5381 15.3411 24.5115 15.2077 24.547C14.4612 24.7248 13.7146 24.9292 12.9147 25.1336C13.1192 24.3693 13.3058 23.6672 13.5102 22.9473C13.5635 22.7606 13.5369 22.6273 13.4391 22.4673C11.0039 18.5479 13.1014 13.5442 17.6163 12.5043C21.2868 11.6511 25.0285 14.1841 25.5884 17.908C26.1395 21.5519 23.6954 24.8936 20.0515 25.4624Z\" fill=\"#555555\"><\/path><\/svg><\/button><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"1\">Nueve de cada 10 comercios minoristas pymes <b>ofrecieron promociones y descuentos<\/b> (88,9% de los relevados) para impulsar las ventas durante el <a rel=\"noopener noreferrer\" href=\"https:\/\/www.infobae.com\/economia\/2026\/10\/11\/por-que-los-comercios-enfrentan-su-dia-de-la-madre-mas-desafiante-en-anos\"><b>D\u00eda de la Madre 2026<\/b><\/a>. Sin embargo, la facturaci\u00f3n del sector <b>retrocedi\u00f3 1,4% interanual<\/b> medida a precios constantes, seg\u00fan el relevamiento de la <a rel=\"noopener noreferrer\" href=\"https:\/\/www.infobae.com\/economia\/2026\/10\/04\/las-ventas-minoristas-pyme-aumentaron-03-anual-en-septiembre-que-diferencia-registro-el-consumo-online\"><b>Confederaci\u00f3n Argentina de la Mediana Empresa (CAME)<\/b><\/a>. Con este resultado, la fecha acumula <b>cinco ca\u00eddas consecutivas desde 2022<\/b>.<\/p>\n<div class=\"marfeel-recommender marfeel-recommender-1\"><\/div>\n<p class=\"paragraph\" data-paragraph-number=\"2\">De acuerdo con la entidad, el <b>ticket promedio<\/b> se ubic\u00f3 en <b>$ 63.197<\/b> a precios corrientes, en un escenario en el que las cuotas sin inter\u00e9s, las rebajas de hasta el 20% y las bonificaciones bancarias funcionaron como <b>herramientas para sostener la operaci\u00f3n diaria y generar liquidez<\/b>, aunque sin modificar el patr\u00f3n de compra cauteloso que imponen los presupuestos familiares ajustados. El p\u00fablico prioriz\u00f3, seg\u00fan la CAME, art\u00edculos de menor valor unitario antes que compras de mayor escala.<\/p>\n<div class=\"inline ad-wrapper dfpAd ad-inline ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"inline\" data-ad-slot=\"infobae\/economia\/nota\/inline\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/inline\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/inline\" class=\"infobae\/economia\/nota\/inline arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/inline\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"3\">De los seis sectores que midi\u00f3 el organismo, cuatro registraron ca\u00eddas interanuales. La mayor retracci\u00f3n correspondi\u00f3 a <a rel=\"noopener noreferrer\" href=\"https:\/\/www.infobae.com\/economia\/2026\/09\/30\/el-consumo-en-supermercados-de-caba-disminuyo-12-interanual-en-el-segundo-trimestre-y-en-autoservicios-mayoristas-176\">Electrodom\u00e9sticos, artefactos de hogar y equipos de audio y video<\/a>, con una baja del <b>3,6%<\/b>, seguido por Cosm\u00e9ticos y perfumer\u00eda y Equipos perif\u00e9ricos, accesorios y celulares, ambos con un retroceso del <b>3,2%<\/b>. Calzado y marroquiner\u00eda complet\u00f3 el cuadro negativo con una ca\u00edda del <b>2,2<\/b> por ciento.<\/p>\n<div class=\"marfeel-recommender marfeel-recommender-3\"><\/div>\n<p class=\"paragraph\" data-paragraph-number=\"4\">En el extremo opuesto, <b>Librer\u00eda<\/b> fue el rubro de mejor desempe\u00f1o con un incremento del <b>3,4%<\/b>, favorecido por su posici\u00f3n como alternativa econ\u00f3mica para la compra de regalos. Indumentaria, en tanto, registr\u00f3 un crecimiento marginal del <b>0,1%<\/b>, sostenido por <a rel=\"noopener noreferrer\" href=\"https:\/\/www.infobae.com\/economia\/2026\/10\/17\/la-indumentaria-en-crisis-mas-ropa-importada-menos-ventas-y-una-fecha-clave-para-intentar-la-reactivacion\">promociones agresivas<\/a> como esquemas 2&#215;1 y 3&#215;2 en remeras.<\/p>\n<div class=\"inline_2 ad-wrapper dfpAd ad-inline ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"inline_2\" data-ad-slot=\"infobae\/economia\/nota\/inline_2\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/inline_2\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/inline_2\" class=\"infobae\/economia\/nota\/inline_2 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/inline_2\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"5\">La serie hist\u00f3rica del indicador de la CAME muestra que las ventas por el D\u00eda de la Madre se mantienen en ca\u00edda desde 2022, cuando la baja fue del <b>4,7%<\/b>. En 2023 el retroceso fue del <b>3,2%<\/b>, en 2024 se moder\u00f3 al <b>0,9%<\/b>, pero en 2025 volvi\u00f3 a profundizarse hasta el <b>3,5%<\/b>. Este a\u00f1o no logr\u00f3 revertir la tendencia y cerr\u00f3 con un descenso del <b>1,4<\/b> por ciento.<\/p>\n<div class=\"marfeel-recommender marfeel-recommender-5\"><\/div>\n<div class=\"visual__image\"><picture><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/HSKBYN7I65BVTEABHLJL3YERGE.jpg?auth=df3128f6eafaf1dd85c8be19aec45116874a260c988dd728d7a0e52c98a6eb78&amp;smart=true&amp;width=992&amp;height=1552&amp;quality=85\" media=\"(min-width: 1000px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/HSKBYN7I65BVTEABHLJL3YERGE.jpg?auth=df3128f6eafaf1dd85c8be19aec45116874a260c988dd728d7a0e52c98a6eb78&amp;smart=true&amp;width=768&amp;height=1201&amp;quality=85\" media=\"(min-width: 768px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/HSKBYN7I65BVTEABHLJL3YERGE.jpg?auth=df3128f6eafaf1dd85c8be19aec45116874a260c988dd728d7a0e52c98a6eb78&amp;smart=true&amp;width=577&amp;height=902&amp;quality=85\" media=\"(min-width: 580px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/HSKBYN7I65BVTEABHLJL3YERGE.jpg?auth=df3128f6eafaf1dd85c8be19aec45116874a260c988dd728d7a0e52c98a6eb78&amp;smart=true&amp;width=420&amp;height=657&amp;quality=85\" media=\"(min-width: 350px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/HSKBYN7I65BVTEABHLJL3YERGE.jpg?auth=df3128f6eafaf1dd85c8be19aec45116874a260c988dd728d7a0e52c98a6eb78&amp;smart=true&amp;width=350&amp;height=547&amp;quality=85\" media=\"(min-width: 80px)\"><\/source><img alt=\"Tres maniqu\u00edes con ropa de color rosa tras el cristal de una tienda con un cartel que anuncia un descuento del 25 por ciento en efectivo\" class=\"global-image\" decoding=\"async\" fetchpriority=\"low\" height=\"3003\" loading=\"lazy\" src=\"https:\/\/www.infobae.com\/resizer\/v2\/HSKBYN7I65BVTEABHLJL3YERGE.jpg?auth=df3128f6eafaf1dd85c8be19aec45116874a260c988dd728d7a0e52c98a6eb78&amp;smart=true&amp;width=350&amp;height=547&amp;quality=85\" width=\"1920\"><\/picture><\/div>\n<p class=\"paragraph\" data-paragraph-number=\"6\">El \u00edndice de la CAME releva la facturaci\u00f3n real de comercios minoristas pymes en <b>locales f\u00edsicos<\/b> y no contempla las operaciones realizadas en plataformas de comercio electr\u00f3nico independientes. La distinci\u00f3n es clave en un momento en el que el canal online avanza sobre el comercio de cercan\u00eda, un debate que <a rel=\"noopener noreferrer\" href=\"https:\/\/www.infobae.com\/economia\/2026\/08\/10\/el-debate-por-la-evolucion-del-consumo-que-dicen-los-analistas-despues-del-cruce-entre-came-y-marcos-galperin\/\" target=\"_blank\">gener\u00f3 cruces p\u00fablicos entre la entidad y el fundador de Mercado Libre, Marcos Galperin<\/a>.<\/p>\n<div class=\"ad_1 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_1\" data-ad-slot=\"infobae\/economia\/nota\/ad_1\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_1\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_1\" class=\"infobae\/economia\/nota\/ad_1 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_1\"><\/div>\n<\/div>\n<h2 class=\"text-align-left vertical-align-top line-height-100 header headline-class-h2 headline\" id=\"mas-de-la-mitad-de-los-comercios-vendio-lo-esperado-pero-el-saldo-general-fue-negativo\">M\u00e1s de la mitad de los comercios vendi\u00f3 lo esperado, pero el saldo general fue negativo<\/h2>\n<p class=\"paragraph\" data-paragraph-number=\"7\">Seg\u00fan el relevamiento de la CAME, el <b>51,3% de los comercios se\u00f1al\u00f3 que las ventas se ubicaron en niveles iguales a los esperados<\/b>. Sin embargo, un 32,5% report\u00f3 resultados por debajo de sus estimaciones \u201429,4% calific\u00f3 la jornada como \u201cpeor\u201d y 3,1% como \u201cmucho peor\u201d\u2014, frente a solo el 16,2% que logr\u00f3 superar sus previsiones iniciales.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"8\">Respecto a la incidencia de la festividad en la facturaci\u00f3n mensual, el <b>39,9%<\/b> de los consultados consider\u00f3 que el impacto fue <b>moderado<\/b> y un <b>31,7%<\/b> sostuvo que la fecha suma, pero <b>no cambia el panorama<\/b>. Un <b>19,3%<\/b> indic\u00f3 que <b>no gener\u00f3 efecto<\/b> alguno en su actividad y apenas el <b>9%<\/b> la defini\u00f3 como <b>clave<\/b> para dinamizar las ventas del mes.<\/p>\n<div class=\"ad_2 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_2\" data-ad-slot=\"infobae\/economia\/nota\/ad_2\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_2\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_2\" class=\"infobae\/economia\/nota\/ad_2 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_2\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"9\">En tanto, el monto promedio por operaci\u00f3n exhibi\u00f3 una marcada dispersi\u00f3n entre sectores. Por encima de la media general de $ 63.197 se posicionaron <b>Cosm\u00e9ticos y perfumer\u00eda ($ 88.000)<\/b>, Electrodom\u00e9sticos, artefactos de hogar y equipos de audio y video ($ 72.581) y Calzado y marroquiner\u00eda ($ 67.332). Por debajo del promedio cerraron Equipos perif\u00e9ricos, accesorios y celulares ($ 60.089), <b>Indumentaria ($ 55.416)<\/b> y Librer\u00eda ($ 37.638), el menor registro del relevamiento.<\/p>\n<h2 class=\"text-align-left vertical-align-top line-height-100 header headline-class-h2 headline\" id=\"los-sectores-mas-golpeados\">Los sectores m\u00e1s golpeados<\/h2>\n<p class=\"paragraph\" data-paragraph-number=\"10\">De los seis rubros relevados, cuatro registraron bajas interanuales y dos exhibieron variaciones positivas. <\/p>\n<div class=\"visual__image\"><picture><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/MCMDVNAR2BCVJH3QS35ZFL36VM.png?auth=835c2ddd0f6c6d784672ca43a9da4f654dd19dee035a94bb5594d4e339ecb85a&amp;smart=true&amp;width=992&amp;height=554&amp;quality=85\" media=\"(min-width: 1000px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/MCMDVNAR2BCVJH3QS35ZFL36VM.png?auth=835c2ddd0f6c6d784672ca43a9da4f654dd19dee035a94bb5594d4e339ecb85a&amp;smart=true&amp;width=768&amp;height=429&amp;quality=85\" media=\"(min-width: 768px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/MCMDVNAR2BCVJH3QS35ZFL36VM.png?auth=835c2ddd0f6c6d784672ca43a9da4f654dd19dee035a94bb5594d4e339ecb85a&amp;smart=true&amp;width=577&amp;height=322&amp;quality=85\" media=\"(min-width: 580px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/MCMDVNAR2BCVJH3QS35ZFL36VM.png?auth=835c2ddd0f6c6d784672ca43a9da4f654dd19dee035a94bb5594d4e339ecb85a&amp;smart=true&amp;width=420&amp;height=234&amp;quality=85\" media=\"(min-width: 350px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/MCMDVNAR2BCVJH3QS35ZFL36VM.png?auth=835c2ddd0f6c6d784672ca43a9da4f654dd19dee035a94bb5594d4e339ecb85a&amp;smart=true&amp;width=350&amp;height=195&amp;quality=85\" media=\"(min-width: 80px)\"><\/source><img alt=\"Interior de una tienda con filas de lavarropas, refrigeradores, cocinas y televisores, con carteles indicadores y personas en el pasillo.\" class=\"global-image\" decoding=\"async\" fetchpriority=\"low\" height=\"1536\" loading=\"lazy\" src=\"https:\/\/www.infobae.com\/resizer\/v2\/MCMDVNAR2BCVJH3QS35ZFL36VM.png?auth=835c2ddd0f6c6d784672ca43a9da4f654dd19dee035a94bb5594d4e339ecb85a&amp;smart=true&amp;width=350&amp;height=195&amp;quality=85\" width=\"2752\"><\/picture><\/div>\n<p class=\"paragraph\" data-paragraph-number=\"11\">En <b>Electrodom\u00e9sticos<\/b>, la demanda se volc\u00f3 hacia peque\u00f1os aparatos y l\u00edneas de menor valor unitario, con un ticket promedio de $ 72.581. Los canales digitales mostraron mayor dinamismo que los locales f\u00edsicos, aunque los comerciantes advirtieron que los costos financieros y las bonificaciones recortaron sensiblemente los m\u00e1rgenes.<\/p>\n<div class=\"ad_3 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_3\" data-ad-slot=\"infobae\/economia\/nota\/ad_3\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_3\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_3\" class=\"infobae\/economia\/nota\/ad_3 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_3\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"12\"><b>Cosm\u00e9ticos y perfumer\u00eda<\/b> registr\u00f3 el ticket m\u00e1s elevado del relevamiento ($ 88.000), pero su desempe\u00f1o estuvo condicionado por las precipitaciones en el <b>\u00c1rea Metropolitana de Buenos Aires<\/b> y el interior, que redujeron la afluencia a los locales a la calle durante las jornadas previas.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"13\"><b>Equipos perif\u00e9ricos, accesorios y celulares<\/b> cay\u00f3 3,2% con un ticket de $ 60.089. La renovaci\u00f3n de terminales se posterg\u00f3 y la demanda se concentr\u00f3 en gadgets accesibles \u2014auriculares, fundas y relojes inteligentes\u2014, mientras que la competencia de productos importados afect\u00f3 a los locales tradicionales.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"14\"><b>Calzado y marroquiner\u00eda<\/b> retrocedi\u00f3 2,2%, con un ticket de $ 67.332 volcado hacia calzado de uso diario y marroquiner\u00eda peque\u00f1a. Las ventas dependieron de financiaci\u00f3n en cuotas y rebajas de hasta el 20%.<\/p>\n<div class=\"ad_4 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_4\" data-ad-slot=\"infobae\/economia\/nota\/ad_4\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_4\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_4\" class=\"infobae\/economia\/nota\/ad_4 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_4\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"15\"><b>Indumentaria<\/b> se mantuvo estable (+0,1%) gracias a la demanda de prendas de temporada y promociones agresivas \u2014esquemas 2&#215;1, 3&#215;2 y cuotas sin inter\u00e9s\u2014 que sostuvieron el volumen a costa de rentabilidad.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"16\"><b>Librer\u00eda<\/b> fue el rubro de mejor desempe\u00f1o (+3,4%) y el de menor ticket ($ 37.638), capitalizado como opci\u00f3n econ\u00f3mica para regalar. Las ventas se concentraron en t\u00edtulos de cocina y desarrollo personal, y en algunas plazas las ferias del libro complementaron la actividad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EscucharPuntos claveResumen 18 Oct, 2026 04:11 p. m. EST Guardar Nueve de cada 10 comercios minoristas pymes ofrecieron promociones y descuentos (88,9% de los relevados) para impulsar las ventas durante el D\u00eda de la Madre 2026. Sin embargo, la facturaci\u00f3n del sector retrocedi\u00f3 1,4% interanual medida a precios constantes, seg\u00fan el relevamiento de la Confederaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/30989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30989"}],"version-history":[{"count":0,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/30989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/media\/30079"}],"wp:attachment":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}