{"id":23814,"date":"2026-08-26T17:29:12","date_gmt":"2026-08-26T20:29:12","guid":{"rendered":"https:\/\/cliente1.publisher.highstack.com.ar\/?p=23814"},"modified":"2026-08-26T17:29:12","modified_gmt":"2026-08-26T20:29:12","slug":"fatiga-digital-el-informe-que-muestra-como-milei-perdio-protagonismo-en-las-redes","status":"publish","type":"post","link":"https:\/\/cliente1.publisher.highstack.com.ar\/?p=23814","title":{"rendered":"Fatiga digital: el informe que muestra c\u00f3mo Milei perdi\u00f3 protagonismo en las redes"},"content":{"rendered":"<div class=\"jwplayer-ctn\"><script src=\"https:\/\/census-web.scorecardresearch.com\/plugins\/streaming-jwplayer\/v2\/current.js\"><\/script><\/p>\n<div class=\"\">\n<div id=\"BGDUO5EOX5CHFA3SFLREG2XOLA-custom_embed0\"><\/div>\n<\/div><figcaption class=\"jwplayer-figcaption\">Maia Jastreblansky explic\u00f3 que el protagonismo digital de Milei descendi\u00f3 de forma paulatina y persistente desde los primeros meses de gobierno<\/figcaption><\/div>\n<div class=\"sharebar-container display_flex sharebar-new\" style=\"opacity:1\">\n<div class=\"share-bar-article-date-container \"><span class=\"sharebar-article-date\">26 Ago, 2026 04:06 p. m. EST<\/span><\/div>\n<div class=\"sharebar-buttons-container display_flex\">\n<div aria-label=\"Guardar\" class=\"sharebar-buttons button-save\" role=\"button\" tabindex=\"0\"><svg width=\"9\" height=\"12\" viewbox=\"0 0 8 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"saved-icon saved\"><path d=\"M6.64286 0.5V9.31687L4.1116 7.16407L4.11106 7.16361C3.79894 6.89891 3.34392 6.89891 3.03179 7.16361L3.03126 7.16407L0.5 9.31687V0.5H6.64286Z\"><\/path><\/svg><span class=\"buttons-save-text\">Guardar<\/span><\/div>\n<div class=\"sharebar-buttons-separator\"><\/div>\n<p><button class=\"sharemenu-buttons display_flex\" aria-label=\"Compartir en Telegram\"><svg width=\"38\" height=\"38\" viewbox=\"0 0 38 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" fill=\"white\"><\/rect><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" stroke=\"#C2C2C2\"><\/rect><path d=\"M24.9696 12.5511L10.3405 18.0494C10.0623 18.151 9.92701 18.4484 10.0398 18.7168C10.0999 18.8619 10.2277 18.9779 10.3856 19.0214L14.1068 20.0805L15.4975 24.3312C15.6028 24.6576 15.9636 24.839 16.2944 24.7374C16.3921 24.7084 16.4823 24.6504 16.5575 24.5778L18.482 22.6846L22.2558 25.354C22.6091 25.6006 23.0977 25.5281 23.3533 25.1872C23.421 25.1001 23.4661 24.9986 23.4887 24.897L25.9845 13.3707C26.0672 12.979 25.8116 12.5946 25.4056 12.5148C25.2628 12.4858 25.1124 12.5003 24.9771 12.5511M23.1429 15.1116L16.347 20.9147C16.2793 20.9727 16.2342 21.0525 16.2267 21.1395L15.9636 23.381C15.9636 23.4172 15.926 23.4462 15.8884 23.439C15.8583 23.439 15.8358 23.4172 15.8283 23.3955L14.7533 20.0442C14.7007 19.8919 14.7683 19.7251 14.9111 19.638L22.9399 14.836C23.0226 14.7852 23.1353 14.8142 23.1804 14.894C23.2255 14.9666 23.2105 15.0536 23.1504 15.1116\" fill=\"#555555\"><\/path><\/svg><\/button><button class=\"sharemenu-buttons display_flex\" aria-label=\"Compartir en Linkedin\"><svg width=\"38\" height=\"38\" viewbox=\"0 0 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11.8465 11.8055 11.0041 12.787 11.0041C12.8426 11.0041 12.8982 11.0041 12.9537 11.0041C13.9445 10.9363 14.7963 11.7206 14.8611 12.7567C14.8611 12.7954 14.8611 12.8438 14.8611 12.8825C14.8426 13.9283 14.0278 14.761 13.0278 14.7416C12.9907 14.7416 12.9537 14.7416 12.9259 14.7416H12.9074C11.9259 14.8191 11.0741 14.0445 11 13.0181C11 12.9697 11 12.931 11 12.8825H11.0093Z\" fill=\"#555555\"><\/path><\/svg><\/button><button class=\"sharemenu-buttons display_flex\" aria-label=\"Compartir en Twitter\"><svg width=\"38\" height=\"38\" viewbox=\"0 0 38 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" fill=\"white\"><\/rect><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" stroke=\"#C2C2C2\"><\/rect><path d=\"M11.0391 11L17.2165 19.8249L11 27H12.399L17.8415 20.7182L22.2389 27H27L20.475 17.6786L26.2613 11H24.8623L19.85 16.7855L15.8001 11H11.0391ZM13.0965 12.101H15.2838L24.9423 25.8987H22.7551L13.0965 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18.9315H20.2236V27H17.3629L17.3544 26.9921Z\" fill=\"#555555\"><\/path><\/svg><\/button><button class=\"sharemenu-buttons display_flex\" aria-label=\"Compartir en Whatsapp\"><svg width=\"38\" height=\"38\" viewbox=\"0 0 38 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" fill=\"white\"><\/rect><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" stroke=\"#C2C2C2\"><\/rect><path d=\"M21.2863 19.9439C21.0997 19.8551 20.9664 19.9262 20.8419 20.0861C20.6731 20.3261 20.4687 20.5483 20.2909 20.7794C20.1665 20.9393 20.0243 20.9749 19.8376 20.8949C18.6645 20.4239 17.7757 19.6506 17.1269 18.5841C17.0292 18.4242 17.038 18.2997 17.1536 18.1575C17.3225 17.9531 17.4824 17.7576 17.6157 17.5354C17.678 17.4287 17.7135 17.2599 17.678 17.1532C17.4735 16.6111 17.2425 16.0867 17.0114 15.5535C16.9669 15.4557 16.8781 15.3313 16.7892 15.3224C16.4248 15.2602 16.0426 15.1891 15.7316 15.4912C15.1094 16.0778 14.8784 16.7977 15.0383 17.6243C15.1805 18.3619 15.5983 18.9663 16.0426 19.5618C16.887 20.6638 17.8646 21.6237 19.1622 22.1925C19.7932 22.4769 20.4331 22.7613 21.1441 22.7613C21.2685 22.7613 21.393 22.7613 21.5085 22.7346C22.4506 22.5391 23.1172 22.0058 23.0816 21.0193C23.0816 20.9216 23.0194 20.7794 22.9483 20.7438C22.3973 20.4594 21.8462 20.2017 21.2863 19.9439Z\" fill=\"#555555\"><\/path><path d=\"M26.9482 17.8724C26.3972 13.4642 22.1401 10.3447 17.7229 11.1179C12.6481 11.9977 9.71521 17.2859 11.6883 21.9963C12.1948 22.6629 12.0615 23.3472 11.8216 24.0849C11.5105 25.027 11.2794 26.0046 11.0039 27C11.1194 26.9733 11.1994 26.9644 11.2794 26.9378C12.5059 26.6178 13.7324 26.3068 14.9411 25.9868C15.1544 25.9335 15.3144 25.9602 15.5099 26.0579C17.1719 26.8667 18.9227 27.0978 20.718 26.7067C24.833 25.7913 27.4548 22.0496 26.9305 17.8902L26.9482 17.8724ZM20.0515 25.4624C18.4784 25.7113 17.003 25.3913 15.6166 24.6003C15.5099 24.5381 15.3411 24.5115 15.2077 24.547C14.4612 24.7248 13.7146 24.9292 12.9147 25.1336C13.1192 24.3693 13.3058 23.6672 13.5102 22.9473C13.5635 22.7606 13.5369 22.6273 13.4391 22.4673C11.0039 18.5479 13.1014 13.5442 17.6163 12.5043C21.2868 11.6511 25.0285 14.1841 25.5884 17.908C26.1395 21.5519 23.6954 24.8936 20.0515 25.4624Z\" fill=\"#555555\"><\/path><\/svg><\/button><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"1\">Las <b>redes sociales<\/b> fueron uno de los principales escenarios de la construcci\u00f3n pol\u00edtica de <a href=\"https:\/\/www.infobae.com\/tag\/javier-milei\/\" target=\"_blank\" rel=\"noreferrer\" title=\"https:\/\/www.infobae.com\/tag\/javier-milei\/\"><b>Javier Milei<\/b><\/a>. Desde su llegada al poder, el Presidente logr\u00f3 instalar temas, multiplicar sus mensajes y movilizar a una comunidad digital que convirti\u00f3 buena parte de sus publicaciones en parte de la conversaci\u00f3n p\u00fablica. Ese fen\u00f3meno, sin embargo, comenz\u00f3 a perder intensidad.<\/p>\n<div class=\"marfeel-recommender marfeel-recommender-1\"><\/div>\n<p class=\"paragraph\" data-paragraph-number=\"2\">Un informe especial de la consultora <b>Ad Hoc<\/b> analiz\u00f3 la evoluci\u00f3n de la imagen digital de Milei y el comportamiento de las principales cuentas que integran su comunidad en redes. Maia Jastreblansky<b> <\/b>explic\u00f3 en<b> <\/b><a href=\"https:\/\/www.infobae.com\/tag\/infobae-a-la-tarde\/\" target=\"_blank\" rel=\"noreferrer\" title=\"https:\/\/www.infobae.com\/tag\/infobae-a-la-tarde\/\"><b>Infobae a la Tarde<\/b><\/a> que el estudio identifica un descenso \u201cpaulatino y persistente\u201d del protagonismo digital del Presidente.<\/p>\n<div class=\"inline ad-wrapper dfpAd ad-inline ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"inline\" data-ad-slot=\"infobae\/politica\/nota\/inline\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/politica\/nota\/inline\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/politica\/nota\/inline\" class=\"infobae\/politica\/nota\/inline arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/politica\/nota\/inline\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"3\">El an\u00e1lisis tambi\u00e9n pone el foco en una segunda dimensi\u00f3n: los principales referentes libertarios ya no consiguen instalar agenda ni generar el mismo nivel de interacciones que durante los primeros meses de la gesti\u00f3n. De all\u00ed surge el concepto de \u201cfatiga digital\u201d utilizado por la consultora.<\/p>\n<div class=\"marfeel-recommender marfeel-recommender-3\"><\/div>\n<div class=\"visual__image\"><picture><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/2Z265RIJEBHRBNV5UX64EBBNAY.png?auth=30ec38ee24cb4da902853d778ec4f2ce44355d3bcbf33f193bf5f178037b8d34&amp;smart=true&amp;width=992&amp;height=661&amp;quality=85\" media=\"(min-width: 1000px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/2Z265RIJEBHRBNV5UX64EBBNAY.png?auth=30ec38ee24cb4da902853d778ec4f2ce44355d3bcbf33f193bf5f178037b8d34&amp;smart=true&amp;width=768&amp;height=512&amp;quality=85\" media=\"(min-width: 768px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/2Z265RIJEBHRBNV5UX64EBBNAY.png?auth=30ec38ee24cb4da902853d778ec4f2ce44355d3bcbf33f193bf5f178037b8d34&amp;smart=true&amp;width=577&amp;height=385&amp;quality=85\" media=\"(min-width: 580px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/2Z265RIJEBHRBNV5UX64EBBNAY.png?auth=30ec38ee24cb4da902853d778ec4f2ce44355d3bcbf33f193bf5f178037b8d34&amp;smart=true&amp;width=420&amp;height=280&amp;quality=85\" media=\"(min-width: 350px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/2Z265RIJEBHRBNV5UX64EBBNAY.png?auth=30ec38ee24cb4da902853d778ec4f2ce44355d3bcbf33f193bf5f178037b8d34&amp;smart=true&amp;width=350&amp;height=233&amp;quality=85\" media=\"(min-width: 80px)\"><\/source><img alt=\"Javier Milei gesticula con la mano derecha mientras habla detr\u00e1s de un atril sobre un fondo azul.\" class=\"global-image\" decoding=\"async\" fetchpriority=\"low\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/www.infobae.com\/resizer\/v2\/2Z265RIJEBHRBNV5UX64EBBNAY.png?auth=30ec38ee24cb4da902853d778ec4f2ce44355d3bcbf33f193bf5f178037b8d34&amp;smart=true&amp;width=350&amp;height=233&amp;quality=85\" width=\"1536\"><\/picture><\/div>\n<h2 class=\"text-align-left vertical-align-top line-height-100 header headline-class-h2 headline\" id=\"dollarlibra-marco-un-punto-de-inflexion\">$LIBRA marc\u00f3 un punto de inflexi\u00f3n<\/h2>\n<p class=\"paragraph\" data-paragraph-number=\"4\">Uno de los principales hallazgos del informe es la identificaci\u00f3n de <b>$LIBRA como un punto de inflexi\u00f3n<\/b> en la conversaci\u00f3n sobre Milei.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"5\">El lanzamiento de la criptomoneda, que el Presidente difundi\u00f3 en febrero de 2025, gener\u00f3 un fuerte impacto en las redes. Ad Hoc lo define como <b>\u201cun esc\u00e1ndalo nativo digital para un gobierno nativo digital\u201d<\/b> y se\u00f1ala que, a partir de ese episodio, comenz\u00f3 a crecer la negatividad asociada a la figura presidencial.<\/p>\n<div class=\"marfeel-recommender marfeel-recommender-5\"><\/div>\n<div class=\"inline_2 ad-wrapper dfpAd ad-inline ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"inline_2\" data-ad-slot=\"infobae\/politica\/nota\/inline_2\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/politica\/nota\/inline_2\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/politica\/nota\/inline_2\" class=\"infobae\/politica\/nota\/inline_2 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/politica\/nota\/inline_2\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"6\">Los n\u00fameros muestran el cambio: <b>en febrero de 2025, Milei alcanz\u00f3 13 millones de menciones, mientras que en junio de 2026 esa cifra hab\u00eda descendido a 3,7 millones<\/b>.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"7\">Durante su presentaci\u00f3n del informe, Jastreblansky remarc\u00f3 que la ca\u00edda no fue abrupta, sino sostenida. Para Ad Hoc, el Presidente se encuentra actualmente lejos del volumen de conversaci\u00f3n digital que generaba durante el primer a\u00f1o de gobierno.<\/p>\n<div class=\"ad_1 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_1\" data-ad-slot=\"infobae\/politica\/nota\/ad_1\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/politica\/nota\/ad_1\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/politica\/nota\/ad_1\" class=\"infobae\/politica\/nota\/ad_1 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/politica\/nota\/ad_1\"><\/div>\n<\/div>\n<div class=\"visual__image\"><picture><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/SQ5FHVFRINDCDEKL4JZFOUO4WQ.png?auth=5d40e716bbfb258da7a531d24dd2b1587bac9508b22bfa69e245b2f2fb6a25e4&amp;smart=true&amp;width=992&amp;height=550&amp;quality=85\" media=\"(min-width: 1000px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/SQ5FHVFRINDCDEKL4JZFOUO4WQ.png?auth=5d40e716bbfb258da7a531d24dd2b1587bac9508b22bfa69e245b2f2fb6a25e4&amp;smart=true&amp;width=768&amp;height=426&amp;quality=85\" media=\"(min-width: 768px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/SQ5FHVFRINDCDEKL4JZFOUO4WQ.png?auth=5d40e716bbfb258da7a531d24dd2b1587bac9508b22bfa69e245b2f2fb6a25e4&amp;smart=true&amp;width=577&amp;height=320&amp;quality=85\" media=\"(min-width: 580px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/SQ5FHVFRINDCDEKL4JZFOUO4WQ.png?auth=5d40e716bbfb258da7a531d24dd2b1587bac9508b22bfa69e245b2f2fb6a25e4&amp;smart=true&amp;width=420&amp;height=233&amp;quality=85\" media=\"(min-width: 350px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/SQ5FHVFRINDCDEKL4JZFOUO4WQ.png?auth=5d40e716bbfb258da7a531d24dd2b1587bac9508b22bfa69e245b2f2fb6a25e4&amp;smart=true&amp;width=350&amp;height=194&amp;quality=85\" media=\"(min-width: 80px)\"><\/source><img alt=\"(Infobae en Vivo)\" class=\"global-image\" decoding=\"async\" fetchpriority=\"low\" height=\"342\" loading=\"lazy\" src=\"https:\/\/www.infobae.com\/resizer\/v2\/SQ5FHVFRINDCDEKL4JZFOUO4WQ.png?auth=5d40e716bbfb258da7a531d24dd2b1587bac9508b22bfa69e245b2f2fb6a25e4&amp;smart=true&amp;width=350&amp;height=194&amp;quality=85\" width=\"617\"><\/picture><\/div>\n<h2 class=\"text-align-left vertical-align-top line-height-100 header headline-class-h2 headline\" id=\"los-principales-referentes-libertarios-tambien-perdieron-impacto\">Los principales referentes libertarios tambi\u00e9n perdieron impacto<\/h2>\n<p class=\"paragraph\" data-paragraph-number=\"8\">La consultora analiz\u00f3 espec\u00edficamente a <b>los 15 usuarios libertarios m\u00e1s destacados en la conversaci\u00f3n sobre Milei<\/b>. El resultado acompa\u00f1a la tendencia registrada alrededor del Presidente: esas cuentas lo mencionan menos y tambi\u00e9n generan menos interacciones.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"9\">Jastreblansky explic\u00f3 que estos referentes \u201cperdieron capacidad para instalar agenda y traccionar el debate p\u00fablico\u201d. La conclusi\u00f3n surge de observar tanto la cantidad de veces que mencionan al Presidente como la respuesta que generan sus publicaciones.<\/p>\n<div class=\"ad_2 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_2\" data-ad-slot=\"infobae\/politica\/nota\/ad_2\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/politica\/nota\/ad_2\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/politica\/nota\/ad_2\" class=\"infobae\/politica\/nota\/ad_2 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/politica\/nota\/ad_2\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"10\">El propio Presidente tambi\u00e9n redujo la frecuencia con la que se menciona en la conversaci\u00f3n digital. Seg\u00fan Ad Hoc, en julio sus auto-menciones estuvieron <b>28,4% por debajo del promedio registrado durante 2026<\/b>.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"11\">El dato permite observar una tendencia en dos niveles: no solamente hay menos conversaci\u00f3n alrededor de Milei, sino que tambi\u00e9n disminuy\u00f3 la capacidad de las cuentas que hist\u00f3ricamente amplificaron su discurso para generar repercusi\u00f3n.<\/p>\n<div class=\"ad_3 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_3\" data-ad-slot=\"infobae\/politica\/nota\/ad_3\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/politica\/nota\/ad_3\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/politica\/nota\/ad_3\" class=\"infobae\/politica\/nota\/ad_3 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/politica\/nota\/ad_3\"><\/div>\n<\/div>\n<div class=\"visual__image\"><picture><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/VLNTGN4IJZECXL5GG3W6V3JGAU.png?auth=46f71bcebf25c3ccadf4a779383ddc41d8725f0af663010567eddb5e858ce62e&amp;smart=true&amp;width=992&amp;height=554&amp;quality=85\" media=\"(min-width: 1000px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/VLNTGN4IJZECXL5GG3W6V3JGAU.png?auth=46f71bcebf25c3ccadf4a779383ddc41d8725f0af663010567eddb5e858ce62e&amp;smart=true&amp;width=768&amp;height=429&amp;quality=85\" media=\"(min-width: 768px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/VLNTGN4IJZECXL5GG3W6V3JGAU.png?auth=46f71bcebf25c3ccadf4a779383ddc41d8725f0af663010567eddb5e858ce62e&amp;smart=true&amp;width=577&amp;height=322&amp;quality=85\" media=\"(min-width: 580px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/VLNTGN4IJZECXL5GG3W6V3JGAU.png?auth=46f71bcebf25c3ccadf4a779383ddc41d8725f0af663010567eddb5e858ce62e&amp;smart=true&amp;width=420&amp;height=235&amp;quality=85\" media=\"(min-width: 350px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/VLNTGN4IJZECXL5GG3W6V3JGAU.png?auth=46f71bcebf25c3ccadf4a779383ddc41d8725f0af663010567eddb5e858ce62e&amp;smart=true&amp;width=350&amp;height=195&amp;quality=85\" media=\"(min-width: 80px)\"><\/source><img alt=\"(Infobae en Vivo)\" class=\"global-image\" decoding=\"async\" fetchpriority=\"low\" height=\"344\" loading=\"lazy\" src=\"https:\/\/www.infobae.com\/resizer\/v2\/VLNTGN4IJZECXL5GG3W6V3JGAU.png?auth=46f71bcebf25c3ccadf4a779383ddc41d8725f0af663010567eddb5e858ce62e&amp;smart=true&amp;width=350&amp;height=195&amp;quality=85\" width=\"616\"><\/picture><\/div>\n<h2 class=\"text-align-left vertical-align-top line-height-100 header headline-class-h2 headline\" id=\"las-entrevistas-de-milei-tambien-tienen-menos-alcance\">Las entrevistas de Milei tambi\u00e9n tienen menos alcance<\/h2>\n<p class=\"paragraph\" data-paragraph-number=\"12\">La p\u00e9rdida de impacto aparece incluso en espacios digitales cercanos al oficialismo. Ad Hoc analiz\u00f3 las entrevistas presenciales de Milei y encontr\u00f3 que durante 2026 tuvieron <b>menos visualizaciones e impacto<\/b> que en etapas anteriores.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"13\">El dato resulta relevante porque esos canales formaron parte del ecosistema digital que acompa\u00f1\u00f3 el crecimiento pol\u00edtico del Presidente. Sus entrevistas pod\u00edan convertirse en contenidos de alta circulaci\u00f3n y alimentar durante horas la conversaci\u00f3n en X.<\/p>\n<div class=\"ad_4 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_4\" data-ad-slot=\"infobae\/politica\/nota\/ad_4\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/politica\/nota\/ad_4\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/politica\/nota\/ad_4\" class=\"infobae\/politica\/nota\/ad_4 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/politica\/nota\/ad_4\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"14\">Seg\u00fan el informe, ese efecto tambi\u00e9n se redujo: <b>las apariciones de Milei contin\u00faan generando atenci\u00f3n, pero ya no alcanzan los niveles de repercusi\u00f3n registrados anteriormente<\/b>.<\/p>\n<h2 class=\"text-align-left vertical-align-top line-height-100 header headline-class-h2 headline\" id=\"la-conversacion-digital-y-los-datos-de-opinion-publica\">La conversaci\u00f3n digital y los datos de opini\u00f3n p\u00fablica<\/h2>\n<p class=\"paragraph\" data-paragraph-number=\"15\">La \u00faltima de las cinco claves planteadas por Ad Hoc conecta el comportamiento de las redes con otro fen\u00f3meno: <b>la evoluci\u00f3n de la opini\u00f3n p\u00fablica<\/b>.<\/p>\n<div class=\"ad_5 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_5\" data-ad-slot=\"infobae\/politica\/nota\/ad_5\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/politica\/nota\/ad_5\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/politica\/nota\/ad_5\" class=\"infobae\/politica\/nota\/ad_5 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/politica\/nota\/ad_5\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"16\">La consultora sostiene que la dificultad del oficialismo para sostener su narrativa en redes se combina con los desaf\u00edos propios de la gesti\u00f3n. En ese sentido, los indicadores digitales comienzan a mostrar un correlato con los estudios de opini\u00f3n p\u00fablica.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"17\">Las redes tienen movimientos m\u00e1s r\u00e1pidos y est\u00e1n fuertemente condicionadas por la coyuntura, pero Ad Hoc observa que, al comparar las tendencias generales, <b>la evoluci\u00f3n de la conversaci\u00f3n digital y la de la opini\u00f3n p\u00fablica comienzan a mostrar recorridos similares<\/b>.<\/p>\n<div class=\"ad_6 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_6\" data-ad-slot=\"infobae\/politica\/nota\/ad_6\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/politica\/nota\/ad_6\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/politica\/nota\/ad_6\" class=\"infobae\/politica\/nota\/ad_6 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/politica\/nota\/ad_6\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"18\">Ese es el eje del informe presentado por Jastreblansky: la comunidad digital que acompa\u00f1\u00f3 el crecimiento de Milei perdi\u00f3 parte de su capacidad de amplificar sus mensajes, mientras que el propio Presidente registra un volumen de conversaci\u00f3n muy inferior al de sus primeros meses de gobierno.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"19\">El estudio de Ad Hoc resume el fen\u00f3meno bajo una misma idea: <b>\u201cfatiga digital\u201d<\/b>. No se trata solamente de una ca\u00edda en las menciones, sino de un descenso sostenido de la capacidad de Milei y de sus principales referentes para generar conversaci\u00f3n e instalar agenda en las redes.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"20\">\u2013<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"21\"><b>Infobae <\/b>te acompa\u00f1a cada d\u00eda en YouTube con entrevistas, an\u00e1lisis y la informaci\u00f3n m\u00e1s destacada, en un formato cercano y din\u00e1mico.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"22\">\u2022 De 7 a 9: <b>Infobae al Amanecer<\/b>: Nacho Giron, Luciana Rubinska y Bel\u00e9n Escobar.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"23\">\u2022 De 9 a 12: <b>Infobae a las Nueve<\/b>: Gonzalo S\u00e1nchez, Tatiana Schapiro, Ram\u00f3n Indart y Cecilia Boufflet.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"24\">\u2022 De 12 a 15: <b>Infobae al Mediodia<\/b>: Maru Duffard, Andrei Serbin Pont, Fede Mayol y Facundo Kablan.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"25\">\u2022 De 15 a 18: <b>Infobae a la Tarde<\/b>: Manu Jove, Maia Jastreblansky y Paula Guardia Bourdin; rotan en la semana Marcos Shaw, Lara L\u00f3pez Calvo y Tom\u00e1s Trap\u00e9.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"26\">\u2022 De 18 a 21: <b>Infobae al Regreso<\/b>: Gonzalo Aziz, Diego Iglesias, Malena de los R\u00edos y Mat\u00edas Barber\u00eda; rotan en la semana Gustavo Lazzari, Mart\u00edn Tetaz y Mica Mendelevich<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"27\">Seguinos en nuestro canal de <a rel=\"noopener\" href=\"https:\/\/www.youtube.com\/@Infobae\" target=\"_blank\"><i><b>YouTube <\/b><\/i><i>@infobae<\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maia Jastreblansky explic\u00f3 que el protagonismo digital de Milei descendi\u00f3 de forma paulatina y persistente desde los primeros meses de gobierno 26 Ago, 2026 04:06 p. m. EST Guardar Las redes sociales fueron uno de los principales escenarios de la construcci\u00f3n pol\u00edtica de Javier Milei. Desde su llegada al poder, el Presidente logr\u00f3 instalar temas, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/23814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23814"}],"version-history":[{"count":0,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/23814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/media\/23200"}],"wp:attachment":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}