{"id":21614,"date":"2026-08-11T07:49:32","date_gmt":"2026-08-11T10:49:32","guid":{"rendered":"https:\/\/cliente1.publisher.highstack.com.ar\/?p=21614"},"modified":"2026-08-11T07:49:32","modified_gmt":"2026-08-11T10:49:32","slug":"banco-macro-lanzo-la-primera-plataforma-bancaria-del-pais-que-opera-100-por-whatsapp-como-funciona","status":"publish","type":"post","link":"https:\/\/cliente1.publisher.highstack.com.ar\/?p=21614","title":{"rendered":"Banco Macro lanz\u00f3 la primera plataforma bancaria del pa\u00eds que opera 100% por WhatsApp: c\u00f3mo funciona"},"content":{"rendered":"<div class=\"visual__image image-initial-width\"><picture><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/OVASUOHAABC5DG3MOR25XYRJRQ.JPG?auth=b89f8ce5a793ec53676462f24a7807d18eda0581923e12fed76cacb1dbaed8e3&amp;smart=true&amp;width=992&amp;height=557&amp;quality=85\" media=\"(min-width: 1000px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/OVASUOHAABC5DG3MOR25XYRJRQ.JPG?auth=b89f8ce5a793ec53676462f24a7807d18eda0581923e12fed76cacb1dbaed8e3&amp;smart=true&amp;width=768&amp;height=432&amp;quality=85\" media=\"(min-width: 768px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/OVASUOHAABC5DG3MOR25XYRJRQ.JPG?auth=b89f8ce5a793ec53676462f24a7807d18eda0581923e12fed76cacb1dbaed8e3&amp;smart=true&amp;width=577&amp;height=324&amp;quality=85\" media=\"(min-width: 580px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/OVASUOHAABC5DG3MOR25XYRJRQ.JPG?auth=b89f8ce5a793ec53676462f24a7807d18eda0581923e12fed76cacb1dbaed8e3&amp;smart=true&amp;width=420&amp;height=236&amp;quality=85\" media=\"(min-width: 350px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/OVASUOHAABC5DG3MOR25XYRJRQ.JPG?auth=b89f8ce5a793ec53676462f24a7807d18eda0581923e12fed76cacb1dbaed8e3&amp;smart=true&amp;width=350&amp;height=197&amp;quality=85\" media=\"(min-width: 80px)\"><\/source><img alt=\"Francisco Muro - Banco Macro\" class=\"global-image\" decoding=\"async\" fetchpriority=\"high\" height=\"1079\" loading=\"eager\" src=\"https:\/\/www.infobae.com\/resizer\/v2\/OVASUOHAABC5DG3MOR25XYRJRQ.JPG?auth=b89f8ce5a793ec53676462f24a7807d18eda0581923e12fed76cacb1dbaed8e3&amp;smart=true&amp;width=350&amp;height=197&amp;quality=85\" width=\"1920\"><\/picture><\/div>\n<div class=\"sharebar-container display_flex sharebar-new\" style=\"opacity:1\">\n<div class=\"share-bar-article-date-container \"><span class=\"sharebar-article-date\">11 Ago, 2026 05:55 a. m. EST<\/span><\/div>\n<div class=\"sharebar-buttons-container display_flex\">\n<div aria-label=\"Guardar\" class=\"sharebar-buttons button-save\" role=\"button\" tabindex=\"0\"><svg width=\"9\" height=\"12\" viewbox=\"0 0 8 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"saved-icon saved\"><path d=\"M6.64286 0.5V9.31687L4.1116 7.16407L4.11106 7.16361C3.79894 6.89891 3.34392 6.89891 3.03179 7.16361L3.03126 7.16407L0.5 9.31687V0.5H6.64286Z\"><\/path><\/svg><span class=\"buttons-save-text\">Guardar<\/span><\/div>\n<div class=\"sharebar-buttons-separator\"><\/div>\n<p><button class=\"sharemenu-buttons display_flex\" aria-label=\"Compartir en Telegram\"><svg width=\"38\" height=\"38\" viewbox=\"0 0 38 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" fill=\"white\"><\/rect><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" stroke=\"#C2C2C2\"><\/rect><path d=\"M24.9696 12.5511L10.3405 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15.0383 17.6243C15.1805 18.3619 15.5983 18.9663 16.0426 19.5618C16.887 20.6638 17.8646 21.6237 19.1622 22.1925C19.7932 22.4769 20.4331 22.7613 21.1441 22.7613C21.2685 22.7613 21.393 22.7613 21.5085 22.7346C22.4506 22.5391 23.1172 22.0058 23.0816 21.0193C23.0816 20.9216 23.0194 20.7794 22.9483 20.7438C22.3973 20.4594 21.8462 20.2017 21.2863 19.9439Z\" fill=\"#555555\"><\/path><path d=\"M26.9482 17.8724C26.3972 13.4642 22.1401 10.3447 17.7229 11.1179C12.6481 11.9977 9.71521 17.2859 11.6883 21.9963C12.1948 22.6629 12.0615 23.3472 11.8216 24.0849C11.5105 25.027 11.2794 26.0046 11.0039 27C11.1194 26.9733 11.1994 26.9644 11.2794 26.9378C12.5059 26.6178 13.7324 26.3068 14.9411 25.9868C15.1544 25.9335 15.3144 25.9602 15.5099 26.0579C17.1719 26.8667 18.9227 27.0978 20.718 26.7067C24.833 25.7913 27.4548 22.0496 26.9305 17.8902L26.9482 17.8724ZM20.0515 25.4624C18.4784 25.7113 17.003 25.3913 15.6166 24.6003C15.5099 24.5381 15.3411 24.5115 15.2077 24.547C14.4612 24.7248 13.7146 24.9292 12.9147 25.1336C13.1192 24.3693 13.3058 23.6672 13.5102 22.9473C13.5635 22.7606 13.5369 22.6273 13.4391 22.4673C11.0039 18.5479 13.1014 13.5442 17.6163 12.5043C21.2868 11.6511 25.0285 14.1841 25.5884 17.908C26.1395 21.5519 23.6954 24.8936 20.0515 25.4624Z\" fill=\"#555555\"><\/path><\/svg><\/button><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"1\"><a rel=\"noopener noreferrer\" href=\"https:\/\/www.infobae.com\/tag\/banco-macro\/\" target=\"_blank\" title=\"https:\/\/www.infobae.com\/tag\/banco-macro\/\"><b>Banco Macro<\/b><\/a> lanz\u00f3 <b>MacroChat<\/b>, una plataforma que permite a los clientes gestionar sus finanzas completas a trav\u00e9s de<b> WhatsApp <\/b>mediante lenguaje natural e inteligencia artificial generativa, sin men\u00fas predefinidos ni formularios. La herramienta, que reemplaza a BancoChat, convierte al banco en el primero del pa\u00eds en ofrecer este nivel de banca conversacional en la aplicaci\u00f3n de mensajer\u00eda m\u00e1s utilizada de la Argentina.<\/p>\n<div class=\"marfeel-recommender marfeel-recommender-1\"><\/div>\n<p class=\"paragraph\" data-paragraph-number=\"2\">La plataforma opera sobre una arquitectura de <b>inteligencia artificial<\/b> generativa dise\u00f1ada para interpretar la intenci\u00f3n detr\u00e1s de cada mensaje, independientemente de c\u00f3mo est\u00e9 escrito: con errores ortogr\u00e1ficos, abreviaturas, en may\u00fasculas o con m\u00faltiples solicitudes en un mismo texto; incluso recibe mensajes de audio. Un cliente puede escribir \u201cquiero saber mi saldo y tambi\u00e9n pagar el gas\u201d y recibir una respuesta \u00fanica que atiende ambas necesidades, sin pantallas separadas ni pasos intermedios.<\/p>\n<div class=\"inline ad-wrapper dfpAd ad-inline ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"inline\" data-ad-slot=\"infobae\/economia\/nota\/inline\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/inline\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/inline\" class=\"infobae\/economia\/nota\/inline arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/inline\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"3\">\u201cSomos el primer banco del pa\u00eds en llevar la banca conversacional a un nuevo nivel, integrando inteligencia artificial generativa con lenguaje natural en WhatsApp. <b>Ahora es el banco el que entiende a las personas, y no las personas las que tienen que adaptarse al banco<\/b>\u201d, afirm\u00f3 <b>Juan Parma<\/b>, CEO de <b>Banco Macro<\/b>. El ejecutivo subray\u00f3 que el objetivo no es agregar m\u00e1s tecnolog\u00eda, sino hacer que esa tecnolog\u00eda pase desapercibida detr\u00e1s de la experiencia del usuario.<\/p>\n<div class=\"marfeel-recommender marfeel-recommender-3\"><\/div>\n<div class=\"visual__image\"><picture><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/VIX5YTR5GNH3LIYLIHWAV7ORKM.jpeg?auth=eb56020430095a885f839d1eef03d033fb7721543585d5ff552a21b6f1df20c7&amp;smart=true&amp;width=992&amp;height=661&amp;quality=85\" media=\"(min-width: 1000px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/VIX5YTR5GNH3LIYLIHWAV7ORKM.jpeg?auth=eb56020430095a885f839d1eef03d033fb7721543585d5ff552a21b6f1df20c7&amp;smart=true&amp;width=768&amp;height=512&amp;quality=85\" media=\"(min-width: 768px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/VIX5YTR5GNH3LIYLIHWAV7ORKM.jpeg?auth=eb56020430095a885f839d1eef03d033fb7721543585d5ff552a21b6f1df20c7&amp;smart=true&amp;width=577&amp;height=385&amp;quality=85\" media=\"(min-width: 580px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/VIX5YTR5GNH3LIYLIHWAV7ORKM.jpeg?auth=eb56020430095a885f839d1eef03d033fb7721543585d5ff552a21b6f1df20c7&amp;smart=true&amp;width=420&amp;height=280&amp;quality=85\" media=\"(min-width: 350px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/VIX5YTR5GNH3LIYLIHWAV7ORKM.jpeg?auth=eb56020430095a885f839d1eef03d033fb7721543585d5ff552a21b6f1df20c7&amp;smart=true&amp;width=350&amp;height=233&amp;quality=85\" media=\"(min-width: 80px)\"><\/source><img alt=\"Juan Parma, CEO de Banco Macro\" class=\"global-image\" decoding=\"async\" fetchpriority=\"low\" height=\"1706\" loading=\"lazy\" src=\"https:\/\/www.infobae.com\/resizer\/v2\/VIX5YTR5GNH3LIYLIHWAV7ORKM.jpeg?auth=eb56020430095a885f839d1eef03d033fb7721543585d5ff552a21b6f1df20c7&amp;smart=true&amp;width=350&amp;height=233&amp;quality=85\" width=\"2560\"><\/picture><\/div>\n<p class=\"paragraph\" data-paragraph-number=\"4\">A diferencia de los chatbots tradicionales \u2014que en la pr\u00e1ctica funcionaban como men\u00fas disfrazados de conversaci\u00f3n\u2014, <b>MacroChat<\/b> recuerda el contexto de la charla y puede resolver varias solicitudes en un solo intercambio. Adem\u00e1s, incorpora <b>multimodalidad<\/b>: los usuarios pueden enviar textos, audios e im\u00e1genes con la misma libertad con la que se comunican en su vida cotidiana.<\/p>\n<div class=\"inline_2 ad-wrapper dfpAd ad-inline ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"inline_2\" data-ad-slot=\"infobae\/economia\/nota\/inline_2\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/inline_2\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/inline_2\" class=\"infobae\/economia\/nota\/inline_2 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/inline_2\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"5\">El abanico de operaciones disponibles es amplio. En materia de <b>tarjetas de cr\u00e9dito<\/b>, los clientes pueden consultar l\u00edmites y saldos, ver los \u00faltimos consumos, pausar la tarjeta, hacer reclamos por compras desconocidas y denunciar extrav\u00edos. Para las <b>tarjetas de d\u00e9bito<\/b>, es posible blanquear el PIN o pedir una reposici\u00f3n. En cuanto a cuentas bancarias, MacroChat permite verificar saldos en pesos y d\u00f3lares, consultar movimientos, descargar el CBU y el Alias, gestionar extracciones sin tarjeta y hasta completar la apertura de una cuenta nueva desde la misma conversaci\u00f3n.<\/p>\n<div class=\"marfeel-recommender marfeel-recommender-5\"><\/div>\n<div class=\"jwplayer-ctn\"><script src=\"https:\/\/census-web.scorecardresearch.com\/plugins\/streaming-jwplayer\/v2\/current.js\"><\/script><\/p>\n<div class=\"\">\n<div id=\"RZF42PDXOZCR7FNFTJXZY6PPI4-custom_embed7\"><\/div>\n<\/div><figcaption class=\"jwplayer-figcaption\">La descripci\u00f3n en video del nuevo servicio de Banco Macro<\/figcaption><\/div>\n<p class=\"paragraph\" data-paragraph-number=\"6\">Las transferencias entre cuentas propias y a terceros, el pago de servicios, la recarga de celulares y el acceso a informaci\u00f3n sobre sucursales por geolocalizaci\u00f3n tambi\u00e9n forman parte del ecosistema. Los jubilados cuentan con acceso directo para conocer su fecha de cobro y desbloquear la tarjeta de d\u00e9bito.<\/p>\n<div class=\"ad_1 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_1\" data-ad-slot=\"infobae\/economia\/nota\/ad_1\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_1\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_1\" class=\"infobae\/economia\/nota\/ad_1 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_1\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"7\">\u201c<b>MacroChat es una nueva forma de relacionarnos con nuestros clientes, innovadora y \u00fanica en el mercado. No hay otro banco que tenga esta soluci\u00f3n<\/b>\u201d, sostuvo <b>Guillermo Jejcic<\/b>, Gerente de Banca Individuos de Banco Macro. Jejcic precis\u00f3 que la plataforma tambi\u00e9n contempla la posibilidad de ser asistido por un agente humano en los casos en que el sistema automatizado no pueda resolver la consulta, con una transici\u00f3n fluida que no obliga al cliente a repetir informaci\u00f3n.<\/p>\n<div class=\"visual__image\"><picture><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/HPDAW3DHTJFOFOAM6QW4NUDILA.PNG?auth=1f5ee586b4af3fff4bb59fe995eeef677fc6888e30235d59200a15c89d9d4ede&amp;smart=true&amp;width=992&amp;height=1004&amp;quality=85\" media=\"(min-width: 1000px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/HPDAW3DHTJFOFOAM6QW4NUDILA.PNG?auth=1f5ee586b4af3fff4bb59fe995eeef677fc6888e30235d59200a15c89d9d4ede&amp;smart=true&amp;width=768&amp;height=777&amp;quality=85\" media=\"(min-width: 768px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/HPDAW3DHTJFOFOAM6QW4NUDILA.PNG?auth=1f5ee586b4af3fff4bb59fe995eeef677fc6888e30235d59200a15c89d9d4ede&amp;smart=true&amp;width=577&amp;height=584&amp;quality=85\" media=\"(min-width: 580px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/HPDAW3DHTJFOFOAM6QW4NUDILA.PNG?auth=1f5ee586b4af3fff4bb59fe995eeef677fc6888e30235d59200a15c89d9d4ede&amp;smart=true&amp;width=420&amp;height=425&amp;quality=85\" media=\"(min-width: 350px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/HPDAW3DHTJFOFOAM6QW4NUDILA.PNG?auth=1f5ee586b4af3fff4bb59fe995eeef677fc6888e30235d59200a15c89d9d4ede&amp;smart=true&amp;width=350&amp;height=354&amp;quality=85\" media=\"(min-width: 80px)\"><\/source><img alt=\"banco macro whatsapp\n\" class=\"global-image\" decoding=\"async\" fetchpriority=\"low\" height=\"499\" loading=\"lazy\" src=\"https:\/\/www.infobae.com\/resizer\/v2\/HPDAW3DHTJFOFOAM6QW4NUDILA.PNG?auth=1f5ee586b4af3fff4bb59fe995eeef677fc6888e30235d59200a15c89d9d4ede&amp;smart=true&amp;width=350&amp;height=354&amp;quality=85\" width=\"493\"><\/picture><\/div>\n<p class=\"paragraph\" data-paragraph-number=\"8\">Esa integraci\u00f3n entre lo digital y lo humano responde a la filosof\u00eda <i>phygital <\/i>que Banco Macro viene desarrollando desde hace a\u00f1os, bajo la convicci\u00f3n de que ambos canales son complementarios. Cuando una consulta supera la capacidad del sistema o el cliente prefiere hablar con una persona, el traspaso ocurre de manera natural, sin cortes y sin perder el hilo de la conversaci\u00f3n.<\/p>\n<div class=\"ad_2 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_2\" data-ad-slot=\"infobae\/economia\/nota\/ad_2\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_2\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_2\" class=\"infobae\/economia\/nota\/ad_2 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_2\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"9\">La migraci\u00f3n desde la plataforma anterior fue dise\u00f1ada para ser transparente. El n\u00famero de WhatsApp se mantiene \u2014<b>11 3110-1338<\/b>\u2014, no se requiere ning\u00fan registro adicional \u2013m\u00e1s all\u00e1 de la verificaci\u00f3n de datos biom\u00e9tricos del titular de la cuenta- y los historiales de conversaci\u00f3n fueron migrados en su totalidad. Un mill\u00f3n de clientes del banco ya utilizan el chat para gestiones diarias.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"10\">El lanzamiento de MacroChat se produce en un contexto de aceleraci\u00f3n regional en materia de banca conversacional. En Per\u00fa, <b>Mibanco<\/b> present\u00f3 recientemente su propia plataforma basada en WhatsApp e impulsada por <b>Amazon Web Services (AWS)<\/b>, con m\u00e1s de 357.000 interacciones registradas desde su puesta en marcha. La tendencia tambi\u00e9n avanza en <b>Brasil<\/b>, donde el 82% de los bancos ya usa inteligencia artificial generativa en al menos una funci\u00f3n de negocio, seg\u00fan datos de la industria.<\/p>\n<div class=\"ad_3 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_3\" data-ad-slot=\"infobae\/economia\/nota\/ad_3\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_3\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_3\" class=\"infobae\/economia\/nota\/ad_3 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_3\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"11\">\u201cEl futuro de los bancos no se construye esperando que cambien los clientes, se hace evolucionando como banco para estar cada vez m\u00e1s cerca de ellos. <b>MacroChat no es el destino: es el punto de partida<\/b>\u201d, concluy\u00f3 Parma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>11 Ago, 2026 05:55 a. m. EST Guardar Banco Macro lanz\u00f3 MacroChat, una plataforma que permite a los clientes gestionar sus finanzas completas a trav\u00e9s de WhatsApp mediante lenguaje natural e inteligencia artificial generativa, sin men\u00fas predefinidos ni formularios. La herramienta, que reemplaza a BancoChat, convierte al banco en el primero del pa\u00eds en ofrecer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/21614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21614"}],"version-history":[{"count":0,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/21614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/media\/21615"}],"wp:attachment":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}