{"id":21117,"date":"2026-08-07T12:21:55","date_gmt":"2026-08-07T15:21:55","guid":{"rendered":"https:\/\/cliente1.publisher.highstack.com.ar\/?p=21117"},"modified":"2026-08-07T12:21:55","modified_gmt":"2026-08-07T15:21:55","slug":"del-furor-al-ajuste-como-cambio-el-negocio-de-la-cerveza-artesanal-en-argentina","status":"publish","type":"post","link":"https:\/\/cliente1.publisher.highstack.com.ar\/?p=21117","title":{"rendered":"Del furor al ajuste: c\u00f3mo cambi\u00f3 el negocio de la cerveza artesanal en Argentina"},"content":{"rendered":"<div class=\"jwplayer-ctn\"><script src=\"https:\/\/census-web.scorecardresearch.com\/plugins\/streaming-jwplayer\/v2\/current.js\"><\/script><\/p>\n<div class=\"\">\n<div id=\"RCS5QBYMGFC6HBO4Y5RSEBRGLI-custom_embed0\"><\/div>\n<\/div><figcaption class=\"jwplayer-figcaption\">La cerveza artesanal en Argentina pas\u00f3 de la expansi\u00f3n de bares y marcas independientes a una etapa de maduraci\u00f3n con mayor competencia y consumidores m\u00e1s exigentes<\/figcaption><\/div>\n<div class=\"sharebar-container display_flex sharebar-new\" style=\"opacity:1\">\n<div class=\"share-bar-article-date-container \"><span class=\"sharebar-article-date\">07 Ago, 2026 10:02 a. m. EST<\/span><\/div>\n<div class=\"sharebar-buttons-container display_flex\">\n<div aria-label=\"Guardar\" class=\"sharebar-buttons button-save\" role=\"button\" tabindex=\"0\"><svg width=\"9\" height=\"12\" viewbox=\"0 0 8 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"saved-icon saved\"><path d=\"M6.64286 0.5V9.31687L4.1116 7.16407L4.11106 7.16361C3.79894 6.89891 3.34392 6.89891 3.03179 7.16361L3.03126 7.16407L0.5 9.31687V0.5H6.64286Z\"><\/path><\/svg><span class=\"buttons-save-text\">Guardar<\/span><\/div>\n<div class=\"sharebar-buttons-separator\"><\/div>\n<p><button class=\"sharemenu-buttons display_flex\" aria-label=\"Compartir en Telegram\"><svg width=\"38\" height=\"38\" viewbox=\"0 0 38 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" fill=\"white\"><\/rect><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" stroke=\"#C2C2C2\"><\/rect><path d=\"M24.9696 12.5511L10.3405 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11.8465 11.8055 11.0041 12.787 11.0041C12.8426 11.0041 12.8982 11.0041 12.9537 11.0041C13.9445 10.9363 14.7963 11.7206 14.8611 12.7567C14.8611 12.7954 14.8611 12.8438 14.8611 12.8825C14.8426 13.9283 14.0278 14.761 13.0278 14.7416C12.9907 14.7416 12.9537 14.7416 12.9259 14.7416H12.9074C11.9259 14.8191 11.0741 14.0445 11 13.0181C11 12.9697 11 12.931 11 12.8825H11.0093Z\" fill=\"#555555\"><\/path><\/svg><\/button><button class=\"sharemenu-buttons display_flex\" aria-label=\"Compartir en Twitter\"><svg width=\"38\" height=\"38\" viewbox=\"0 0 38 38\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" fill=\"white\"><\/rect><rect x=\"0.5\" y=\"0.5\" width=\"37\" height=\"37\" rx=\"18.5\" stroke=\"#C2C2C2\"><\/rect><path d=\"M11.0391 11L17.2165 19.8249L11 27H12.399L17.8415 20.7182L22.2389 27H27L20.475 17.6786L26.2613 11H24.8623L19.85 16.7855L15.8001 11H11.0391ZM13.0965 12.101H15.2838L24.9423 25.8987H22.7551L13.0965 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15.0383 17.6243C15.1805 18.3619 15.5983 18.9663 16.0426 19.5618C16.887 20.6638 17.8646 21.6237 19.1622 22.1925C19.7932 22.4769 20.4331 22.7613 21.1441 22.7613C21.2685 22.7613 21.393 22.7613 21.5085 22.7346C22.4506 22.5391 23.1172 22.0058 23.0816 21.0193C23.0816 20.9216 23.0194 20.7794 22.9483 20.7438C22.3973 20.4594 21.8462 20.2017 21.2863 19.9439Z\" fill=\"#555555\"><\/path><path d=\"M26.9482 17.8724C26.3972 13.4642 22.1401 10.3447 17.7229 11.1179C12.6481 11.9977 9.71521 17.2859 11.6883 21.9963C12.1948 22.6629 12.0615 23.3472 11.8216 24.0849C11.5105 25.027 11.2794 26.0046 11.0039 27C11.1194 26.9733 11.1994 26.9644 11.2794 26.9378C12.5059 26.6178 13.7324 26.3068 14.9411 25.9868C15.1544 25.9335 15.3144 25.9602 15.5099 26.0579C17.1719 26.8667 18.9227 27.0978 20.718 26.7067C24.833 25.7913 27.4548 22.0496 26.9305 17.8902L26.9482 17.8724ZM20.0515 25.4624C18.4784 25.7113 17.003 25.3913 15.6166 24.6003C15.5099 24.5381 15.3411 24.5115 15.2077 24.547C14.4612 24.7248 13.7146 24.9292 12.9147 25.1336C13.1192 24.3693 13.3058 23.6672 13.5102 22.9473C13.5635 22.7606 13.5369 22.6273 13.4391 22.4673C11.0039 18.5479 13.1014 13.5442 17.6163 12.5043C21.2868 11.6511 25.0285 14.1841 25.5884 17.908C26.1395 21.5519 23.6954 24.8936 20.0515 25.4624Z\" fill=\"#555555\"><\/path><\/svg><\/button><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"1\">En <b>Argentina<\/b>, la<b> <\/b><a rel=\"noopener noreferrer\" href=\"https:\/\/www.infobae.com\/tendencias\/2026\/08\/07\/dia-internacional-de-la-cerveza-el-camino-de-la-innovacion-en-sabores-aromas-y-texturas\/\" target=\"_blank\" title=\"https:\/\/www.infobae.com\/tendencias\/2026\/08\/07\/dia-internacional-de-la-cerveza-el-camino-de-la-innovacion-en-sabores-aromas-y-texturas\/\"><b>cerveza artesanal<\/b><\/a><b> <\/b>pas\u00f3 de ser una moda a consolidarse como una industria con desaf\u00edos propios. La explosi\u00f3n inicial de bares y marcas independientes dio paso a una etapa de madurez, donde <b>la competencia, la econom\u00eda y las nuevas demandas de los consumidores marcan el ritmo.<\/b> El sector, que experiment\u00f3 un crecimiento r\u00e1pido en la \u00faltima d\u00e9cada, ahora ajusta su modelo para sobrevivir en un contexto m\u00e1s exigente.<\/p>\n<div class=\"marfeel-recommender marfeel-recommender-1\"><\/div>\n<p class=\"paragraph\" data-paragraph-number=\"2\"><b>Mart\u00edn Boan<\/b>, sommelier de cerveza, ingeniero qu\u00edmico y empresario, analiz\u00f3 en <a rel=\"noopener noreferrer\" href=\"https:\/\/www.google.com\/aclk?sa=L&amp;pf=1&amp;ai=DChsSEwis3I2K1o6WAxWCX0gAHYRxAzgYACICCAEQABoCY2U&amp;co=1&amp;ase=2&amp;gclid=CjwKCAjwhNbTBhB4EiwAsFSg-lH07XXeuFgeUW9yCOC3JXfEDHC7N5g-VYBVW1DtFhlKIZwTk5v4JhoCOb0QAvD_BwE&amp;cid=CAASWuRoGaZp04qMSoktVGbLp9OIWtbYxCIkBth32bvup26alqHACbMxb7UW3akAZHMdVJccLEuqwi0LDlVGuX-LFWsegt52ovfiUKVwAQHsSYXpY1u734fUpIKxZg&amp;cce=2&amp;category=acrcp_v1_32&amp;sig=AOD64_2Nj7_ZBtdiATZnRdPfAq6NoTxS4w&amp;q&amp;nis=4&amp;adurl=https:\/\/www.infobae.com\/en-vivo\/?gad_source%3D1%26gad_campaignid%3D20993778607%26gbraid%3D0AAAAADmqXxQUVVyvnhUDSddZGrFFgyDrr%26gclid%3DCjwKCAjwhNbTBhB4EiwAsFSg-lH07XXeuFgeUW9yCOC3JXfEDHC7N5g-VYBVW1DtFhlKIZwTk5v4JhoCOb0QAvD_BwE&amp;ved=2ahUKEwiTs4eK1o6WAxVWlpUCHcDoElEQ0Qx6BAgNEAE\" target=\"_blank\" title=\"https:\/\/www.google.com\/aclk?sa=L&amp;pf=1&amp;ai=DChsSEwis3I2K1o6WAxWCX0gAHYRxAzgYACICCAEQABoCY2U&amp;co=1&amp;ase=2&amp;gclid=CjwKCAjwhNbTBhB4EiwAsFSg-lH07XXeuFgeUW9yCOC3JXfEDHC7N5g-VYBVW1DtFhlKIZwTk5v4JhoCOb0QAvD_BwE&amp;cid=CAASWuRoGaZp04qMSoktVGbLp9OIWtbYxCIkBth32bvup26alqHACbMxb7UW3akAZHMdVJccLEuqwi0LDlVGuX-LFWsegt52ovfiUKVwAQHsSYXpY1u734fUpIKxZg&amp;cce=2&amp;category=acrcp_v1_32&amp;sig=AOD64_2Nj7_ZBtdiATZnRdPfAq6NoTxS4w&amp;q&amp;nis=4&amp;adurl=https:\/\/www.infobae.com\/en-vivo\/?gad_source%3D1%26gad_campaignid%3D20993778607%26gbraid%3D0AAAAADmqXxQUVVyvnhUDSddZGrFFgyDrr%26gclid%3DCjwKCAjwhNbTBhB4EiwAsFSg-lH07XXeuFgeUW9yCOC3JXfEDHC7N5g-VYBVW1DtFhlKIZwTk5v4JhoCOb0QAvD_BwE&amp;ved=2ahUKEwiTs4eK1o6WAxVWlpUCHcDoElEQ0Qx6BAgNEAE\"><i>Infobae en Vivo<\/i><\/a> el recorrido del rubro desde sus or\u00edgenes hasta el presente. En sus palabras, <b>el mercado vivi\u00f3 \u201cuna gran explosi\u00f3n\u201d <\/b>seguida de una depuraci\u00f3n, en la que \u201calgunos jugadores quedaron\u201d y otros abandonaron. <\/p>\n<div class=\"inline ad-wrapper dfpAd ad-inline ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"inline\" data-ad-slot=\"infobae\/economia\/nota\/inline\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/inline\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/inline\" class=\"infobae\/economia\/nota\/inline arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/inline\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"3\">Boan remarc\u00f3 que el sector debi\u00f3 adaptarse: \u201cHoy en d\u00eda el mercado est\u00e1 m\u00e1s maduro, ya hay pymes que tienen quince, veinte a\u00f1os. Se est\u00e1 profesionalizando cada vez m\u00e1s. <b>Hoy ten\u00e9s que ser bien profesional<\/b>\u201d.<\/p>\n<div class=\"marfeel-recommender marfeel-recommender-3\"><\/div>\n<div class=\"visual__image\"><picture><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/YPTZ3V2YNFG4FAVYEOL45RDIEA.jpg?auth=db0b2af927cc86820070ffcf6bf6d0aad8b5f8b40615f3a21b1528b3df12ea3d&amp;smart=true&amp;width=992&amp;height=556&amp;quality=85\" media=\"(min-width: 1000px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/YPTZ3V2YNFG4FAVYEOL45RDIEA.jpg?auth=db0b2af927cc86820070ffcf6bf6d0aad8b5f8b40615f3a21b1528b3df12ea3d&amp;smart=true&amp;width=768&amp;height=430&amp;quality=85\" media=\"(min-width: 768px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/YPTZ3V2YNFG4FAVYEOL45RDIEA.jpg?auth=db0b2af927cc86820070ffcf6bf6d0aad8b5f8b40615f3a21b1528b3df12ea3d&amp;smart=true&amp;width=577&amp;height=323&amp;quality=85\" media=\"(min-width: 580px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/YPTZ3V2YNFG4FAVYEOL45RDIEA.jpg?auth=db0b2af927cc86820070ffcf6bf6d0aad8b5f8b40615f3a21b1528b3df12ea3d&amp;smart=true&amp;width=420&amp;height=235&amp;quality=85\" media=\"(min-width: 350px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/YPTZ3V2YNFG4FAVYEOL45RDIEA.jpg?auth=db0b2af927cc86820070ffcf6bf6d0aad8b5f8b40615f3a21b1528b3df12ea3d&amp;smart=true&amp;width=350&amp;height=196&amp;quality=85\" media=\"(min-width: 80px)\"><\/source><img alt=\"(Imagen Ilustrativa Infobae)\" class=\"global-image\" decoding=\"async\" fetchpriority=\"low\" height=\"816\" loading=\"lazy\" src=\"https:\/\/www.infobae.com\/resizer\/v2\/YPTZ3V2YNFG4FAVYEOL45RDIEA.jpg?auth=db0b2af927cc86820070ffcf6bf6d0aad8b5f8b40615f3a21b1528b3df12ea3d&amp;smart=true&amp;width=350&amp;height=196&amp;quality=85\" width=\"1456\"><\/picture><\/div>\n<p class=\"paragraph\" data-paragraph-number=\"4\">El fen\u00f3meno de la cerveza artesanal impact\u00f3 en la forma de <b>fabricar, vender y consumir<\/b>. La llegada de nuevas tecnolog\u00edas, la necesidad de mejorar la log\u00edstica y la calidad, y la competencia con grandes cervecer\u00edas industriales redefinieron el negocio. <\/p>\n<div class=\"inline_2 ad-wrapper dfpAd ad-inline ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"inline_2\" data-ad-slot=\"infobae\/economia\/nota\/inline_2\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/inline_2\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/inline_2\" class=\"infobae\/economia\/nota\/inline_2 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/inline_2\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"5\">\u201c<b>Los m\u00e1rgenes est\u00e1n extremadamente finitos.<\/b> Ten\u00e9s que tener buena comunicaci\u00f3n, buena log\u00edstica, ni hablar de la calidad y muy buen servicio. Todas las variables del negocio tienen que estar medianamente acomodadas para poder sobrevivir, para poder estar\u201d, explic\u00f3 Boan.<\/p>\n<div class=\"marfeel-recommender marfeel-recommender-5\"><\/div>\n<h2 class=\"text-align-left vertical-align-top line-height-100 header headline-class-h2 headline\" id=\"ciclos-economicos-y-ajustes-en-el-sector\">Ciclos econ\u00f3micos y ajustes en el sector<\/h2>\n<p class=\"paragraph\" data-paragraph-number=\"6\">El contexto econ\u00f3mico argentino influy\u00f3 en todos los aspectos del negocio. Boan record\u00f3 que <b>entre 2015 y 2017 \u201chubo ganancias exorbitantes\u201d<\/b>, lo que atrajo a \u201cmucha gente de paso\u201d y a inversores sin experiencia en el sector. Sin embargo, la volatilidad del mercado forz\u00f3 una reestructuraci\u00f3n. \u201c<b>Despu\u00e9s, cuando se empez\u00f3 a acomodar el mercado, esa gente fue saliendo<\/b>\u201d, afirm\u00f3.<\/p>\n<div class=\"ad_1 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_1\" data-ad-slot=\"infobae\/economia\/nota\/ad_1\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_1\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_1\" class=\"infobae\/economia\/nota\/ad_1 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_1\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"7\">Las PyMEs cerveceras debieron enfrentar la presi\u00f3n de los impuestos en todos los niveles y la ca\u00edda del consumo. \u201c<b>Somos una m\u00e1quina de pagar impuestos. Queremos exportar impuestos<\/b>. Te dicen export\u00e1, export\u00e1 impuestos. Y falta consumo\u201d, detall\u00f3 Boan sobre las dificultades del sector. <\/p>\n<p class=\"paragraph\" data-paragraph-number=\"8\">El empresario relat\u00f3 que <b>su propia empresa redujo la cantidad de empleados de 65 a poco m\u00e1s de 20<\/b> para adaptarse a los nuevos tiempos.<\/p>\n<div class=\"ad_2 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_2\" data-ad-slot=\"infobae\/economia\/nota\/ad_2\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_2\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_2\" class=\"infobae\/economia\/nota\/ad_2 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_2\"><\/div>\n<\/div>\n<h2 class=\"text-align-left vertical-align-top line-height-100 header headline-class-h2 headline\" id=\"cambios-en-los-habitos-de-consumo-y-nuevas-preferencias\">Cambios en los h\u00e1bitos de consumo y nuevas preferencias<\/h2>\n<p class=\"paragraph\" data-paragraph-number=\"9\">El consumidor argentino de cerveza artesanal modific\u00f3 sus h\u00e1bitos por motivos econ\u00f3micos y sociales. La implementaci\u00f3n de la ley de alcohol cero en el manejo y la mayor conciencia sobre la salud influyeron en la demanda. <\/p>\n<div class=\"visual__image\"><picture><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/QNBSXU6HTNELLGMKT3LQYKHUA4.jpg?auth=41c713d2161118b1037f155b023efa2c45ee25dbf839b1350177fcb578813b01&amp;smart=true&amp;width=992&amp;height=662&amp;quality=85\" media=\"(min-width: 1000px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/QNBSXU6HTNELLGMKT3LQYKHUA4.jpg?auth=41c713d2161118b1037f155b023efa2c45ee25dbf839b1350177fcb578813b01&amp;smart=true&amp;width=768&amp;height=512&amp;quality=85\" media=\"(min-width: 768px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/QNBSXU6HTNELLGMKT3LQYKHUA4.jpg?auth=41c713d2161118b1037f155b023efa2c45ee25dbf839b1350177fcb578813b01&amp;smart=true&amp;width=577&amp;height=385&amp;quality=85\" media=\"(min-width: 580px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/QNBSXU6HTNELLGMKT3LQYKHUA4.jpg?auth=41c713d2161118b1037f155b023efa2c45ee25dbf839b1350177fcb578813b01&amp;smart=true&amp;width=420&amp;height=280&amp;quality=85\" media=\"(min-width: 350px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/QNBSXU6HTNELLGMKT3LQYKHUA4.jpg?auth=41c713d2161118b1037f155b023efa2c45ee25dbf839b1350177fcb578813b01&amp;smart=true&amp;width=350&amp;height=233&amp;quality=85\" media=\"(min-width: 80px)\"><\/source><img alt=\"Los ciclos econ\u00f3micos en Argentina impulsaron ganancias altas entre 2015 y 2017 y luego una depuraci\u00f3n de inversores y jugadores sin experiencia en el sector cervecero- cr\u00e9dito @activosSAE \/ X\" class=\"global-image\" decoding=\"async\" fetchpriority=\"low\" height=\"1366\" loading=\"lazy\" src=\"https:\/\/www.infobae.com\/resizer\/v2\/QNBSXU6HTNELLGMKT3LQYKHUA4.jpg?auth=41c713d2161118b1037f155b023efa2c45ee25dbf839b1350177fcb578813b01&amp;smart=true&amp;width=350&amp;height=233&amp;quality=85\" width=\"2048\"><\/picture><\/div>\n<p class=\"paragraph\" data-paragraph-number=\"10\">\u201cNo es lo mismo 0 que 0,5. <b>Cero es muy restrictivo. Entonces la gente se cuida m\u00e1s. <\/b>Hay cambios de h\u00e1bitos de consumo. Hoy le dan mucha m\u00e1s importancia al gimnasio. El dinero est\u00e1 justo en el bolsillo o escasea\u201d, describi\u00f3 Boan.<\/p>\n<div class=\"ad_3 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_3\" data-ad-slot=\"infobae\/economia\/nota\/ad_3\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_3\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_3\" class=\"infobae\/economia\/nota\/ad_3 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_3\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"11\">El sommelier destac\u00f3 que <b>la selectividad del p\u00fablico atraviesa todas las clases sociales.<\/b> \u201cEval\u00faan mucho la propuesta. De todas las clases sociales\u201d, se\u00f1al\u00f3. Adem\u00e1s,<b> la cerveza sin alcohol dej\u00f3 de tener un estigma y gan\u00f3 calidad<\/b>.<\/p>\n<h2 class=\"text-align-left vertical-align-top line-height-100 header headline-class-h2 headline\" id=\"tecnologia-materias-primas-y-escala-de-produccion\">Tecnolog\u00eda, materias primas y escala de producci\u00f3n<\/h2>\n<p class=\"paragraph\" data-paragraph-number=\"12\">La mejora tecnol\u00f3gica permiti\u00f3 que tanto industriales como pymes elaboren productos de calidad, incluyendo cervezas sin alcohol. \u201c<b>Hace quince a\u00f1os atr\u00e1s, tanto las industriales o las artesanales no ten\u00edamos la tecnolog\u00eda que hay hoy<\/b>. Hoy hay una tecnolog\u00eda incre\u00edble y, viene mejor tecnolog\u00eda todav\u00eda. Tanto <b>las industriales o artesanales tienen posibilidad de hacer excelentes cervezas<\/b>\u201d, afirm\u00f3 Boan.<\/p>\n<div class=\"ad_4 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_4\" data-ad-slot=\"infobae\/economia\/nota\/ad_4\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_4\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_4\" class=\"infobae\/economia\/nota\/ad_4 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_4\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"13\">Sobre las materias primas, explic\u00f3 que Argentina cuenta con \u201c<b>muy buena calidad de l\u00fapulos<\/b>\u201d, aunque el \u201c50% de l\u00fapulo es importado, principalmente de Estados Unidos\u201d, para incorporar nuevas variedades. <b>La cebada malteada es nacional, pero \u201ctiene valor d\u00f3lar\u201d<\/b>, lo que afecta los costos. \u201cEl juego es peque\u00f1os m\u00e1rgenes y buscar el volumen\u201d, resumi\u00f3 el empresario, que prioriza la venta en barrios y comercios de cercan\u00eda.<\/p>\n<div class=\"visual__image\"><picture><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/WVYIQZXOJVE63EFWOBFIM77OMQ.jpg?auth=be9803aa453ec33812aa5f46f6c795b419b3ad82ced728edd9aa18210a3d8f7a&amp;smart=true&amp;width=992&amp;height=661&amp;quality=85\" media=\"(min-width: 1000px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/WVYIQZXOJVE63EFWOBFIM77OMQ.jpg?auth=be9803aa453ec33812aa5f46f6c795b419b3ad82ced728edd9aa18210a3d8f7a&amp;smart=true&amp;width=768&amp;height=512&amp;quality=85\" media=\"(min-width: 768px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/WVYIQZXOJVE63EFWOBFIM77OMQ.jpg?auth=be9803aa453ec33812aa5f46f6c795b419b3ad82ced728edd9aa18210a3d8f7a&amp;smart=true&amp;width=577&amp;height=385&amp;quality=85\" media=\"(min-width: 580px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/WVYIQZXOJVE63EFWOBFIM77OMQ.jpg?auth=be9803aa453ec33812aa5f46f6c795b419b3ad82ced728edd9aa18210a3d8f7a&amp;smart=true&amp;width=420&amp;height=280&amp;quality=85\" media=\"(min-width: 350px)\"><\/source><source srcset=\"https:\/\/www.infobae.com\/resizer\/v2\/WVYIQZXOJVE63EFWOBFIM77OMQ.jpg?auth=be9803aa453ec33812aa5f46f6c795b419b3ad82ced728edd9aa18210a3d8f7a&amp;smart=true&amp;width=350&amp;height=233&amp;quality=85\" media=\"(min-width: 80px)\"><\/source><img alt=\"Las PyMEs de cerveza artesanal enfrentan impuestos en todos los niveles, ca\u00edda del consumo y ajustes de estructura para adaptarse al mercado EFE\/Carlos Ortega\n\" class=\"global-image\" decoding=\"async\" fetchpriority=\"low\" height=\"4480\" loading=\"lazy\" src=\"https:\/\/www.infobae.com\/resizer\/v2\/WVYIQZXOJVE63EFWOBFIM77OMQ.jpg?auth=be9803aa453ec33812aa5f46f6c795b419b3ad82ced728edd9aa18210a3d8f7a&amp;smart=true&amp;width=350&amp;height=233&amp;quality=85\" width=\"6720\"><\/picture><\/div>\n<h2 class=\"text-align-left vertical-align-top line-height-100 header headline-class-h2 headline\" id=\"el-papel-de-la-ipa-y-la-diversidad-de-estilos\">El papel de la IPA y la diversidad de estilos<\/h2>\n<p class=\"paragraph\" data-paragraph-number=\"14\"><b>La India Pale Ale (IPA) se consolid\u00f3 como el s\u00edmbolo de la cerveza artesanal en el pa\u00eds.<\/b> Boan precis\u00f3: \u201cHoy un 40% de las cervezas artesanales son las lupuladas, las IPAs. Sin lugar a duda\u201d. Se\u00f1al\u00f3 que <b>existen m\u00e1s de cien estilos de cerveza<\/b>, y dentro del mundo IPA hay al menos veinte.<\/p>\n<div class=\"ad_5 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_5\" data-ad-slot=\"infobae\/economia\/nota\/ad_5\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_5\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_5\" class=\"infobae\/economia\/nota\/ad_5 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_5\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"15\">Las IPAs requieren frescura y lotes peque\u00f1os, lo que beneficia a las pymes frente a las grandes empresas. \u201c<b>Son cervezas frescas en tiempo<\/b>. Se producen y hay que beberlas en un periodo corto de tiempo. Por eso ah\u00ed <b>los bares tienen un h\u00e1ndicap respecto a las industriales<\/b>. A las industriales les cuesta much\u00edsimo, es casi imposible hacer lotes peque\u00f1os. Ah\u00ed las PyMEs ganan, porque hacemos lotes peque\u00f1os y le ponemos de todo\u201d, sostuvo Boan.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"16\">\u2013<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"17\"><b>Infobae <\/b>te acompa\u00f1a cada d\u00eda en YouTube con entrevistas, an\u00e1lisis y la informaci\u00f3n m\u00e1s destacada, en un formato cercano y din\u00e1mico.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"18\">\u2022 De 7 a 9: <b>Infobae al Amanecer<\/b>: Nacho Giron, Luciana Rubinska y Bel\u00e9n Escobar.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"19\">\u2022 De 9 a 12: <b>Infobae a las Nueve<\/b>: Gonzalo S\u00e1nchez, Tatiana Schapiro, Ram\u00f3n Indart y Cecilia Boufflet.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"20\">\u2022 De 12 a 15: <b>Infobae al Mediodia<\/b>: Maru Duffard, Andrei Serbin Pont, Fede Mayol y Facundo Kablan.<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"21\">\u2022 De 15 a 18: <b>Infobae a la Tarde<\/b>: Manu Jove, Maia Jastreblansky y Paula Guardia Bourdin; rotan en la semana Marcos Shaw, Lara L\u00f3pez Calvo y Tom\u00e1s Trap\u00e9.<\/p>\n<div class=\"ad_6 ad-wrapper dfpAd ad-1-al-6 ad-text ad-component-container\" style=\"--ad-shell-height:250px;--ad-shell-width:300px\" data-ad-wrapper=\"arcad\" data-ad-type=\"ad_6\" data-ad-slot=\"infobae\/economia\/nota\/ad_6\" data-ad-container=\"dfp\" data-ad-slot-name=\"infobae\/economia\/nota\/ad_6\">\n<p class=\"ad-shell-label\">PUBLICIDAD<\/p>\n<div id=\"infobae\/economia\/nota\/ad_6\" class=\"infobae\/economia\/nota\/ad_6 arcad ad-slot-node ad-slot-node--boxed\" data-ad-slot-id=\"infobae\/economia\/nota\/ad_6\"><\/div>\n<\/div>\n<p class=\"paragraph\" data-paragraph-number=\"22\">\u2022 De 18 a 21: <b>Infobae al Regreso<\/b>: Gonzalo Aziz, Diego Iglesias, Malena de los R\u00edos y Mat\u00edas Barber\u00eda; rotan en la semana Gustavo Lazzari, Mart\u00edn Tetaz y Mica Mendelevich<\/p>\n<p class=\"paragraph\" data-paragraph-number=\"23\">Seguinos en nuestro canal de<a rel=\"noopener\" href=\"https:\/\/www.youtube.com\/@Infobae\" target=\"_blank\"> <i><b>YouTube <\/b><\/i><i>@infobae<\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cerveza artesanal en Argentina pas\u00f3 de la expansi\u00f3n de bares y marcas independientes a una etapa de maduraci\u00f3n con mayor competencia y consumidores m\u00e1s exigentes 07 Ago, 2026 10:02 a. m. EST Guardar En Argentina, la cerveza artesanal pas\u00f3 de ser una moda a consolidarse como una industria con desaf\u00edos propios. La explosi\u00f3n inicial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/21117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21117"}],"version-history":[{"count":0,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/21117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=\/wp\/v2\/media\/21118"}],"wp:attachment":[{"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cliente1.publisher.highstack.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}